If you had asked me thirty-five years ago whether we would still be debating what is the appropriate and ethical use of women as sex symbols—or “objectification,” if you like—in non-sex trade publications today, I would have answered, I think, “Are you kidding? By 2014 we will have hashed all this out. Either the combination of consensus political correctness and the increased influence of women in business in general and publishing in particular will have reformed standards of acceptable practices, manners and taste, or emerging feminism will embrace the power of sexuality as a source of influence and power over the male of the species. The battles over this are too hot now to keep going on indefinitely! Either using sexy women and models in “take me” poses will be considered shameful and unappealing in 2014, or they will be accepted as part of an “anything goes” culture.”
No, I’m not very bright.
Case Study #1: The Golf Digest Cover
The cover of the latest issue of Golf Digest caused a stir by featuring Paulina Gretzky, who plays a little golf but who is primarily a model, and obviously there for other reasons. Until the Gretzky cover, the only woman to appear on the magazine’s cover without having won a pro or major amateur event was Golf Channel personality Holly Sonders, in May 2013. From the New York Times: Continue reading