Do you know who the very first Ethics Dunce was? It was Pete Rose. This was in January of 2004, on the newly launched Ethics Scoreboard, and Pete had just admitted that he did indeed bet on baseball while managing the Cincinnati Reds, even though he had been loudly denying it (and smearing the reputation of Bart Giamatti, the baseball commissioner who banned him from baseball and entry into the Hall of Fame for it) for 10 years.
Now another decade has past, and Pete still doesn’t really get it. Helping him make money for not getting it is the “relaxed fit footwear” people, Skechers, with jaw-dropping TV spot showing Pete in his own home (supposedly), padding down a hallway festooned with his many trophies, Silver Bats and other symbols of his days as “Charley Hustle,” as he revels in the comfort of his Skechers and the joys of being in “the hall.” Then his wife or girlfriend (with Pete, it’s hard to keep up…if she’s his wife now, then someone else is his girlfriend)) sticks her head out of a doorway and tells him, “Pete, you know you’re not supposed to be in the hall!”
HAR! What a hoot it is, being disgraced in your own sport for undermining its integrity! Pete has never quite comprehended what all the fuss is about—after all, his bets were always in favor of his team, never against it, and never affected his management decisions! He says. And why wouldn’t everyone believe him about that, just because he knowingly broke baseball’s biggest taboo (Pete can tell you Shoeless Joe’s batting average down to the 5th decimal: believe me, he knows all about the Black Sox), lied about it everywhere and often, and got himself thrown in jail for cheating on his taxes?
What would make anyone, in any company, think that an unapologetic lifetime sleaze like Pete Rose being associated with their product would make people run out and buy it? Continue reading