Now, having had his film reviewed by most major critics as a genuine documentary and being widely assailed as an exploitive creep (including here), Casey Affleck is telling the media that the film is a put-on. If it is (and why anyone should believe a liar when he admits he is lying is an unanswerable question), then he exploited the audience and defrauded them into seeing a film under false pretenses. The movie isn’t funny, like “Borat,” and there is no legitimate entertainment purpose in staging a fake portrayal of a drugged out, self-absorbed jerk, who is really only a lying, self-absorbed jerk. Just as James Frey’s A Thousand Little Pieces was a lousy novel that attracted interest because he falsely represented it as non-fiction, “I’m Still Here” only could attract an audience if they were lied to—because nobody would care about Juaquin Phoenix’s idea of satire. Andy Kauffman he’s not. They will, however, pay to watch a human train wreck. Is Affleck trying to make the audience feel foolish? They are only foolish for trusting him. They won’t do it again.
I still think it’s 50-50 whether the hoax admission is another hoax, as a desperate effort to gin up box office. But it really doesn’t matter. Whether the film is truth or fabrication, Phoenix and his pal Affleck are despicable…just for different reasons.