It was the Candy Crush commercial that did it. I nearly red-flagged Esurance for its commercial earlier this year showing “Lucille,” an elderly, technologically clueless auto insurance consumer whose version of a Facebook wall consisted of posting photographs on an actual wall in her home, but decided, “OK, maybe that’s just Lucille. After all, the ad shows another senior trying to put her straight.” The recent Esurance ad featuring an elderly idiot who plays “Candy Crush” by hitting hard candies with a hammer was too much, though.
The dirty little secret of the political correctness culture is that the groups most associated with political conservatism—males, seniors, whites and Christians—are acceptable targets for bigotry, denigration and ridicule. Add to that the overweight, who are always fair game for derision today, and the double standard in mockery is clear.
My belief is that good-natured humor, mockery, satire and portrayals of the foibles or characteristics common to any and every group should be taken in the spirit in which it is offered, without offense or protest. That, however, would mean no more censorship of “Amos and Andy” re-runs, no more assaults on the Washington Redskins, no more attacks on Barbie as sexist, and no more protests from Moslem groups every time a TV comic makes a terrorist joke.
The erosion of traditional respect for older generations is already far-advanced, and technology has deepened the divide. There are ways to encourage seniors to catch up and get wired without simultaneously feeding the conviction of many Millennials that anyone with gray hair is a waste of space. I know Esurance is chasing the younger auto insurance market, but that can be done without making the case for institutionalizing or euthanizing everyone over 55.
I’ll be keeping my Geico policy, thanks, you arrogant, grandparent-hating bigots.