And why did it take so long?
Naturally, the reaction was explosive on both sides of the, uh, well, both sides. “News about Heterosexual Awesomeness Month has spread worldwide!,” the bar announced in a follow-up social media post. “Many people have asked how they can support us. Owner Mark Fitzpatrick is excited to build a 25,000 sq ft community event center nearby to host events, provide amazing and wholesome food, support conservative ideas, and help true conservatives get elected. So, we started a GiveSendGo fund. For the haters spewing venom, perhaps you feel bad and want to contribute a few dollars now? For the rest of you reasonable people, if you feel inclined to give, please do! May God bless you!”
The Old State Saloon in in Eagle, Idaho, not far from Boise, and its promotional stunt is the work of new owner Mark Fitzpatrick, a South California transplant who bought the bar in 2023 and who describes himself as “a Christian, conservative, Constitution supporter, retired police officer, and family man.”
Ew!
The fact that this promotion is taking place during “Pride Month,” when everyone is supposed shout out hosannas for minority sexual practices while festooning everything in rainbows, means that it is also being taken as a shot across the hallowed bow of wokeness. LGBQ Nation snarks, ” Fitzpatrick claims to have banned a couple of dozen hateful negative Facebook commenters for ‘using horrific words, expletives, using the name of the Lord in vain, etc,’ but it’s hard to tell one heterosexual man’s hate from another’s unbridled excitement.”
Your Ethics Alarms Ethics Quiz of the Day is…
Is “Heterosexual Awesomeness Month” unethical?
I’m open to being convinced otherwise, but I think it is a divisive tactic, essentially tit for tat, but inevitable and perhaps necessary. Once upon a time “days” and “months” designated to celebrate particular components of the American melting pot were benign and opportunities for all to signal appreciation for our component cultures. The practice quickly curdled into group chauvinism and anti-majority bigotry with the continued celebration of Black History Month, Women’s History Month and Pride Month. Those groups once arguably needed their “months” to restore self-esteem after long being discriminated against, but now they just resonate as “Who needs whites and men?” exercises in division.
As an aside, anyone who is “proud” of their sex life has problems. I remember when Grant was tiny and we watched “Sesame Street” together, I was consistently amused by a oft repeated number in which a bovine Muppet sang, “I’m proud, proud, proud to be a cow!” “Pride Month” strikes me as similarly excessive. OK, so you’re gay. I don’t care. I’m bald. What do either of us have to be “proud ” about?
If it is unimaginable to have a “Heterosexual Pride Month” or “White Achievement Month” or “Hooray for Men Month,” and it is, then it’s time for those other month-long celebrations to be retired as past their pull dates, and now doing more harm than good.
To that end, I suppose “Heterosexual Awesomeness Month” has a certain “So how do YOU like it?” appeal. Nevertheless, two wrongs don’t make a right.
Added: I have to include that “Proud to be a Cow” song. Here you go…









