The Detroit Tigers will be playing in a ballpark named “Fifth Third Park” next year.
They have no shame. It’s bad enough that there is a bank with the ridiculous name of “Fifth Third Bank” (In 1908, Third National Bank and Fifth National Bank merged and nobody had the wit to come up with a better name. I wouldn’t entrust my money to a bank run by such dimwits), but a ballpark? What’s a fifth of a third out? A third strike? Houston briefly had its park named after Enron, and San Diego’s ball park is named after supplier of dog and cat merchandise, but at least “Petco Park” is alliterative.
I was sure that I had already written a rueful post about baseball teams that sell out their fans, history, traditions, cities and dignity for filthy lucre and name their home fields after any company who will pay to turn a stadium into its billboard. In 2010 I wrote a post about the adultery website Ashley Madison tried to by the naming rights to the NFL Giant’s stadium, and sure enough, decade ago I covered this revolting topic thoroughly. In honor of Fifth Third Park, I’m posting it again below, with a couple of additions and edits.
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The Washington Nationals announced this week that it has partnered with Major League Baseball Advanced Media and the consulting firm Korn Ferry to sell naming rights to Nationals Park, as the team’s home field has been known since it opened in 2008.
After all, the team explains, plastering a corporation’s name on the ballpark could add between ten and twenty million dollars a year to the team’s revenue, and imagine how much better the team will be with another starting pitcher or slugging outfielder. Why wouldn’t a team sell its home’s name, and a large chunk of its identity, to a bank, a website, or a pet supplies company?
[Update: I am happy to announce that the Nationals did not ultimately give in to greed and name its stadium MSNow Park. It is still Nationals Park.]
I admit it: being a life-time fan of the Boston Red Sox, who play in one of the the ten major league parks ( the others: Angel Stadium of Anaheim, Dodger Stadium, Fenway Park, Kauffman Stadium, Marlins Park, Nationals Park, Oriole Park at Camden Yards, Turner Field, Wrigley Field, and Yankee Stadium ) belonging to teams that have not accepted filthy lucre to mar their stadium entrances with the names of companies Bernie Sanders would hate, I find the idea revolting. A baseball team represents its community; its lore becomes part of the culture and shared memories passed down through generations.. That has value, and symbolic significance. How much is it worth? It’s priceless, or should be. Continue reading







