There are a lot of angles that I was tempted to apply to this Weird Tale from The Great Stupid about a longtime, popular talking head for a Jackson, Miss. news broadcast. It is obviously a “when ethics alarms don’t ring” story, for example. It could be used as evidence of persistent racial insensitivity in Mississippi, or the South, or the nation. The episode might be cited as more evidence that public apologies are usually meaningless, and that after-the-fact trainings for employees who utter words that suggest they have, let’s say, racial, gender and ethnic biases are window dressing and just about useless.
However, I’m going to cite the episode as an example of how broadcast journalists are hired more for their non-intellectual assets than any genuine talent in analysis and reporting, and also to illustrate how incomprehensible the current rules are regarding who can say what during The Great Stupid.
Barbie Bassett (above) was a popular news anchor, weather lady and a traffic reporter for WLBT, an NBC affiliate in Jackson, Mississippi. The former beauty queen—beauty queens are innately talented as journalists, did you know that?—has been a fixture at the station for 23 years, but hasn’t been seen on the air since March 8 though the station hasn’t make any official announcement. She has apparently been sacked, since her image and any traces of her have been purged from the station’s website.
Bassett’s demise was triggered when she participated in a segment on a new variety of wine from Snoop Dogg’s Snoop Cali Blanc wine collection. (Now there’s news the public has a right to know!) Barbie was chattering away and quoted Snoop’s trademark gibberish, “Fo’ shizzle, my nizzle!” “Nizzle” is Snoop for “nigga.” Even though the rapper is featured in national TV ads for a couple of products and treated as a cute and harmless celebrity, white people aren’t allowed to say “nizzle,” though heaven knows why they would want to.