A couple of things, I think. The two ethics issues are trustworthiness and competence.
Apparently Jaguar has decided that it is within the mission of a car manufacturer to promote transsexuals and other forms of dubious sexuality. Or maybe clowns, based on the characters above that inhabit the company’s very strange ad. Have you seen it? No?
Here you go….
That’s right, no mention of driving, cars, or anything related to transportation. This is a cognitive dissonance scale maneuver for someone seeking a ridiculously narrow market. The ad says “being sexually ambiguous is cool.” Is it? I don’t think so; I think being sexually ambiguous is a problem. Like many minorities with problems, I understand the urge to insist that the problem is really an advantage and a badge of honor, something to take pride in, but why is Jaguar making that argument at the expense of promoting their product?
The ad is propaganda tinged with virtue-signalling for those who think extreme advocacy for marginal sexual identities is virtuous. I don’t regard it as virtuous. I regard this ad as a company abusing its influence by presuming to indoctrinate the public to achieve an interest group’s agenda. Meanwhile, the ad is incompetent advertising, since it doesn’t promote the product the company is supposed to be selling.
At least when Bud Light decided to promote transsexuals while marketing beer, the beer was somewhere in evidence. For all we know after watching that Jaguar ad, the new Jaguar looks like a Stanley Steamer.
And the Great Stupid is still rolling on…












