‘Chesapeake Bay, We Have a Marketing Competence Problem….’

Remember that little problem with the new Texas Rangers “double logo” cap? The Chesapeake Baysox say “Hold my beer!”

The Double-A minor league affiliate of the Baltimore Orioles in the Eastern League unveiled a new “alternate identity”: the team is also calling itself the Chesapeake Oyster Catchers as “a tribute to the Chesapeake Bay’s rich heritage and thriving ecosystem.” Let me interject here that I don’t understand why a baseball team wants or needs an “alternate identity,” unless it’s the Chicago White Sox, who last season broke the modern record for lousiness with 121 losses (out of 164 games).  How does a baseball team turn into Batman? Well, never mind…

The team unveiled two new logos centers inspired by the oyster catcher, a distinctive black-and-white shorebird with an orange beak that flocks in Maryland’s Chesapeake Bay. The bird hunts shellfish, and thus “is a symbol of strength and ingenuity—qualities that define both the Chesapeake region and its passionate baseball fans.”

Yyyyyyeah….

So here are the new logos…

And here is a close-up of the one that no one connected with the team seemed to be paying enough attention to…

“Wait,” some social media wags noted on social media, “Isn’t that thing in the glove a…?”

Yikes and holy female anatomical parts, Batman! The Baysox/Oystercatchers quickly removed that onscene logo from its social media posts, website, and online stories. That’s a good first step: now fire everyone in the marketing department who didn’t see what that “oyster” looked like and say something before the team embarrassed itself and everyone else.

9 thoughts on “‘Chesapeake Bay, We Have a Marketing Competence Problem….’

  1. i haven’t used the George Carlin insult “cum-catcher” in probably at least three years, but that’s a perfect logo for it. However, I think I will refrain from stealing it, since I think it would be better to leave that insult forgotten.

  2. Any team that sells jerseys is peddling alternate jerseys. More stuff for fans to buy means more stuff sold to fans.

    I don’t know, boys, looks pretty much like a pearl that looks like a baseball on the half shell to me.

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