From The Res Ipsa Loquitur Files: Bud Light’s Bias Makes It Too Stupid To Sell Beer

Desperately trying to turn the metaphorical page after a trans-endorsing fiasco that has dropped the brand in popularity, infuriated share-holders, and made it a foamy joke, Bud Light just issued that video above as “marketing.” Now-exiled marketing VP Alissa Heinerscheid, the genius who made male cross-dresser Dylan Mulvaney the symbol of the beer, did an infamous  interview with the podcast “Make Yourself At Home” on March 30 where she discussed her goal in transforming Bud Light’s outdated, unsophisticated, “fratty” image to appeal to a younger market. So now that the “Bud Light drinkers like chicks-with-dicks!” campaign has inexplicable failed, the geniuses running the show decided on a new, sure-to-succeed message: “Bud Light drinkers are fat, slovenly, clumsy yahoos who are simply hilarious!”

Unbelievable.

The Weenie Mandate

Elsewhere on Ethics Alarms are a few posts defending the decision by employers to fire employees who have physically intervened in attempted robberies, sometimes to the extent of capturing the thieves. Such individuals are usually hailed as heroes by the media and the public, and the stores that discipline them are assailed as heartless ingrates. The companies are on solid ground, ethically, legally and practically. Typically, there are policies in the employees handbook specifically laying out how robberies are to be handled. Physical intervention not only risks the would-be hero’s well-being, but the welfare of other employees as well. When a staffer’s amateur law-enforcement act goes well, it is still just moral luck.

Unfortunately, this sensible policy has had illicit relations with the “shoplifting should be a crime” mutants, and the result is one frightening deformed offspring. Thanks to woke brain rot seeping through San Francisco and other urban areas, viral videos show staff just standing by politely as people forage through store shelves, sometimes returning several times.

The woman above, Mary Ann Moreno, had worked at Circle K for 18 years. Moreno was behind the counter when Tyler Wimmer walked into the convenience store with a knife, and asked Mary if she would give him a pack of cigarettes for free. Moreno declined. When he grabbed a pack anyway, she instinctively reached out and touched him, then pulled away. Based on the surveillance tapes, the company fired her for violating the company’s “Don’t Chase or Confront Policy” regarding shoplifters and robbers. Moreno is now suing Circle K Stores Inc. Her attorney, Iris Halpern, said the footage clearly shows that Moreno acted in self-defense and made no real effort to stop or chase Wimmer. “Companies have not sufficiently thought through the nuance in these situations,” she says.

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Ethics Hero: Non-Weenie Chard Scharf

Pronouns again.

A reader flagged this story and it almost got lost in the swirl of ethics chaos this month, so I want to get it up quickly today. Chad Scharf was the vice president of software engineering at the Jacksonville, Florida, location of Bitwarden, which is a cybersecurity firm based in California. I suspect that headquarters locale is at fault for the fact that Bitwarden decided that all employees should include “their “preferred pronouns” in their personal profiles on Slack, an online messaging platform. This was, of course, part of its diversity/equity/inclusion embrace.

DEI is a cover for government, corporate and other sinister educational efforts to engage in discrimination, progressive virtue signalling and indoctrination, and the only way to slow it down until the courts step in is to show some backbone and say, “No.” That’s what Scharf did. He declined to list any preferred pronouns, and that should have been the end of the issue. There is a clear and reasonable presumption that an employee with a male name who doesn’t specify pronouns is content with being identified by male pronouns.

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Playing Bud Light Spin The Bottle

The facts are pretty straightforward. The parent company of Budweiser hired an ambitious, arrogant, woke woman to take over the marketing of Bud Light, which was the best selling beer in America. Having little understanding of the product’s market, and being so infected with wokism that she couldn’t comprehend the depth of the cultural divide regarding the current pro-transgender fad, she made the bone-headed decision to associate the brand with Dylan Mulvaney, a biological male internet performance artist who poses as female, both satirizing genuine transsexuals and celebrating them. From that moment, Bud Light was in a binary trap of its own making with no way out. The reaction against the botched marketing decision was over-whelming, with calls for a Bud Light boycott and a sudden fall-off ins sales. When the company tried to backtrack, including the sacking of its clueless marketing guru, the LGTBQ market also turned on the brand.

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A Popeye: The Mystery Word

It was 11 am, and having dropped my wife off for a physical therapy session and skipped breakfast, I decided to indulge my self in a guilty pleasure: a McDonald’s sausage biscuit. Say what you will about Mickey D’s: their sausage biscuits beat Jimmy Dean’s, and don’t tempt me to talk about the 7-11 barely-edible version.

So I waited in the Drive-Thru line at the nearest branch (the one that only occasionally get its orders right), and when I finally reached the speaker, made a quick and simple request: “A hash browns and sausage biscuit, please. That’s all.”

A woman said in an impenetrable accent, “Sorry, no biscuit. Just [????].” I had no clue what she was saying. It sounded like “eh.” “Pardon me? Could you repeat that?,” I asked. “No biscuit. Only [????].” Well, I had already decided to cancel the order, since the whole point was the item that wasn’t available, but as a matter of principle, I was damned if I was going to leave without knowing what the mystery word was.

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Ethics Quiz: The “Chicken Orb”

This is how far Ethics Alarms has to go to avoid Trump-related ethics-issues…

The website for the Chicken Orb boasts,

Chicken Orbs are a supervised chicken foraging enclosure. With a diameter of 55cm, they are perfect for medium-sized pampered pet chickens to allow them to roam the backyard, or to take them on foraging adventures beyond the backyard boundaries. A modern tool for urban farmers to take control over the when, where, and how the hens forage.

No, I’m not making this up.

Your Ethics Alarms Ethics Quiz of the Day:

Is this any (ethical) way to treat a chicken?

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When Ethics Alarms Don’t Ring: How Could A Company Not Realize This Was Sexual Harassment?

The mind boggles; my mind, anyway. S&S Activewear, according to a lawsuit, proposed as a class action in 2020 by a group of former employees, pumped loud, “sexually graphic, violently misogynistic music” through at least five speakers across a large warehouse. Artists like Eminem and Lil Wayne were heard performing rap and hip-hop employing vulgar language, often with lyrics that described violence towards women.

One song cited was Eminem’s 2000 hit “Stan,” about an obsessed fan taking the rap star’s music so literally that he kills his pregnant girlfriend and himself by driving off a bridge. Well all righty then! Management shrugged off complaints about this junk being played in the Nevada warehouse according to the suit, in defiance of the company’s own sexual harassment policy. This fostered a hostile work environment environment where employees shared porn videos and made inappropriate remarks and gestures towards female employees. The suit claimed that the company’s HR manager told at least one woman to just ignore the music.

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Call Me A Stickler, But I Don’t Want Anyone Who Talks Like This Deciding What Is Acceptable Speech, Discourse Or Opinion…

Mark Zuckerberg, the CEO of Meta, the parent company of Facebook and Instagram, said this during an interview on the “Lex Fridman Podcast”about his discovered wisdom about the difficulty of censoring social media:

“So misinformation, I think, has been a really tricky one because there are things that are obviously false, right, or they may be factual but may not be harmful. So are you gonna censor someone for just being wrong? If there’s no kind of harm implication of what they’re doing? There’s a bunch of real issues and challenges there.  Just take some of the stuff around COVID earlier in the pandemic where there were real health implications, but there hadn’t been time to fully vet a bunch of the scientific assumptions. Unfortunately, I think a lot of the kind of establishment on that kind of waffled on a bunch of facts and asked for a bunch of things to be censored that, in retrospect, ended up being more debatable or true. And that stuff is really tough, right? It really undermines trust,”

Oh for God’s sake….Observations:

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Comment Of The Day: “Comment Of The Day: The Philosophy Prof’s “Animal House” Ethics Quiz, Part 2”

The recent post about the parole prospects of one of Manson’s remote-control murderers wasn’t the only one to spark several Comment of the Day-worthy responses. The ethics quiz about the ethics professor’s sting to catch cheaters also was a catalyst for outstanding feedback.

Here is Sarah B’s Comment of the Day on Michael R‘s COTD on Parts 1 and 2 of “The Philosophy Prof’s “Animal House” Ethics Quiz.”

***

First, let it be stated that I am in NO way agreeing that cheating is a good thing. However, there is an addendum to make on this wonderful comment.

Professors sometimes make it impossible not to cheat. I am thinking back to my undergraduate years in chemical engineering. We would have a 17-18 hour average class-load each semester and if you couldn’t keep up, you tended to get a lot of scorn from the faculty. Four years was the expectation, not five, though many people went the five route to stay somewhat sane. Each of the 3 hour classes would give 20-40 hour of homework a week. Lab write-ups would require at least 20 hours too.

We routinely made fun of students in other colleges who complained about having to write a forty-page paper for their midterm or final. We turned in 5-8 of those a week, all covered in detailed calculations. Homework was worth as much or more than the tests. So…most of us made deals with our fellow students. “I’ll do problems 1 and 2 from Dr. A, 3 and 4 from Dr. B, 5-7 of Dr. C’s, and 10-12 of Dr. D’s. I’ll write up the first third of the P Chem lab report, the second third for the O Chem lab report, and final third of the Units Ops lab report. Sunday night, we’ll get together and each of us will trade answers and copy work.”

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More Disney Ethics: The NYT Movie Critic’s Review Of “The Little Mermaid” Highlighted What’s Wrong With Disney’s Wokism, But Conservatives Didn’t Notice

Ah, the curse of confirmation bias! So determined are conservative pundits and bloggers to condemn the New York Times as being a full conspirator in the effort to wokify U.S. society and culture that it missed the paper’s movie critic admitting that the movement wasn’t working. Wesley Morris, who is clearly Democrat, progressive, and an African American, began his review of the already controversial live action version of “The Little Mermaid” thusly:

The new, live-action “The Little Mermaid” is everything nobody should want in a movie: dutiful and defensive, yet desperate for approval. It reeks of obligation and noble intentions. Joy, fun, mystery, risk, flavor, kink — they’re missing. The movie is saying, “We tried!” Tried not to offend, appall, challenge, imagine.

“Dutiful and defensive, yet desperate for approval. It reeks of obligation and noble intentions.” That’s a perfect, if incomplete, description of what political correctness and the cultural fascists of the Left have wrought. But because the critic appended  “kink” at the end of “joy, fun, mystery, risk, flavor,” the qualities he felt the movie was missing, that word was all the critics of the critic could see. “NY Times ripped for piece lamenting lack of ‘kink’ in new ‘Little Mermaid’: ‘The left sexualizes kids'” Fox News announced, and it was typical.

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