
by Curmie
[This is Jack: Almost as if in response to my secret wish, Curmie has submitted a column designed to turn our attention away from politics, division, culture wars and the rest, instead focusing his analysis on pizza ads. Makes me hungry for more…but not more Red Baron pizza. I’ve been eating a lot of frozen pizza since Grace died, and have placed Red Baron on my blacklist. Yechh. DiGiorno, Frescetta and Trader Joe’s offerings are far superior. ]
I can’t speak for everyone, but I’m a little starved for something, anything, other than politics. The thought that anyone would vote for either of the likely contenders for the presidency (as opposed to against the alternative) is chilling. So I’ve been casting about, looking for something else to write about. This may not be much, but at least it’s something. And I did sort of open the door for this kind of post last Christmas season with an analysis of ads for Monopoly.
Red Baron (the pizza company, not Snoopy’s antagonist, but why pass up an opportunity like this?) has released a trio of new commercials, all connected to the joys of sharing. They’re not going to convince my wife and me to buy their product—we’ve tried it and found the gustatory difference between it and cardboard to be insignificant (your mileage may vary), but that doesn’t mean their commercials are similarly boring.
Indeed, “Baddie Librarians,” in which two stereotypically bespectacled (complete with glasses chains) older women naughtily share a pizza intended for a single person, is trite but at least reasonably cute. “Hipsters” is even more fun, as sharing a delicious pizza leads to sharing of a different sort: one character “shares” that he’s tired of being hip, another (her name is Willow, of course) admits that she doesn’t even know what her neck tattoo means, the pizza is described as “way better than kale” (I’ll grant that much), and kombucha is called “garbage water.” It’s not laugh-out-loud funny, but at least it brings a smile.
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