Police in Brigham City, Utah responded to complaints that a young boy was selling beer at a roadside stand. Sure enough, the kid had a sign at his makeshift stand that said “ICE COLD BEER.” But upon closer examination, the police found that “root” was in tiny print in front of the beer. The admiring police posted on Facebook, “He’s selling beer … ROOT BEER, that is. His marketing strategy has resulted in several calls to the BCPD, but apparently it’s paid off as business has been good.” Indeed. Business is booming, the boy told the fawning news media. “We had to buy another cooler.”
So the child has learned that bait-and-switch along with deceptive advertising not only works, but that he will be praised for it. I’m sure he can make the connection that deceit is also a useful and profitable strategy, and find lots of ways to exploit people’s trust to deceive them for his own benefit.
Yup, his family has the makings of a real little con artist there, and they’ll have the police and the news media to thank. Maybe he’ll end up in jail, or in Congress.
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Pointer: JutGory








