Today this unwelcome turd turned up on my mailbox from a “Kerry Brad”…
Good morning!
What if I told you the typical Ashley Madison member isn’t a reckless playboy but a brown-haired engineer, a highly successful Virgo, and – more often than not – the eldest child in their family? New data from Ashley Madison, the discreet dating platform with more than 80+ million members worldwide, reveals a surprising reality about who’s engaging in non-monogamy – and it’s not who you might expect.
The numbers tell a fascinating story:
- More than one-third (33%) of respondents say they’re happy in their marriages/relationships.
- 70% of members stick to just one affair at a time, debunking the myth of serial cheaters, while only 2.7% have had four or more affairs simultaneously.
- Women seek affairs earlier than men – 13% of women have been in their relationship for less than a year before looking elsewhere, compared to just 3% of men.
- While men in engineering and trades make up a significant portion of members, women in sales, IT, and law enforcement also turn to affairs.
- Virgos, Geminis, and Scorpios are among the most likely to stray.
This data challenges everything we think we know about who joins Ashley Madison and why. I’d love to connect you with Paul Keable, Chief Strategy Officer at Ashley Madison, who can dive deeper into the typical profile of an Ashley Madison member, what this reveals about modern relationships, and more. Let me know if this data would be a fit for an upcoming story. I look forward to hearing from you, either way!
The letter cam complete with a copy of the company’s member survey. Not familiar with Ashley Madison, you lucky stiff? Its website homepage used to welcome viewers (maybe it still does; I am not moved to check) thusly:













