Marketing and Advertising

Cartoon Ethics, Part I: Here…

/ Jack Marshall / 12 Comments

In Margate, Florida…

…a controversy erupted in South Florida when a shopper at the Presidente Supermarket in Margate saw the logo on a package of  Azucar Morena brown sugar (above). Paul Taffe, the indignant shopper, immediately reported to the local political correctness station—well, a local TV news squad—and expressed his horror.

“Doesn’t matter how you look at it, it’s racism in any form,” Taffe said. “Bottom line, and it should not be on the shelf. When you see an image of a Mammy dancing around with two sugar cane stalks in her hand, thinking that she’s having a jolly old time, it’s not. It was never a jolly old time for us.”

Not to be picky, but how does he know what “Mammy” is thinking? To be clear, like it or not, the fact of life in the U.S. is now that no cartoon representation of blacks is safe to present, unless the approach rejects the exaggeration of prominent features that makes it a cartoon as opposed to just a crude drawing. Exaggerated features on a white cartoon character…

…are recognized as humor and accepted as such; doing the same with any other race is racist, as with the sugar image above or Dr. Seuss’s now banned drawings…

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Ivan Provorov, The Sequel: The New York Rangers Score A “Bite Me!”

/ Jack Marshall / 11 Comments

If I had to guess where a major stand against LGBTQ+ bullying would occur, professional hockey would not have been among the candidates. All it takes, though, is a leader. In an earlier post, Ethics Alarms awarded an Ethics Hero designation and the first “Bite Me!” award to Ivan Provorov, the Philadelphia Flyers defenseman who refused to wear a “Pride”-themed warmup jersey as mandated by the team and the NHL. He knew he would be pilloried for not grovelling to the LGBTQ mob, but stood firm. He said, in effect, to those dictating which causes he must support, “Bite me!”

Now an entire NHL team, emboldened by his integrity, has followed Proverov’s lead. The New York Rangers declined to wear their “rainbow”practice jerseys prior to a home game against the Vegas Golden Knights on January 27th, which had been designated “Pride Night.” The team’s promotions had promised that the players would, but they apparently decided that they were not going to be the organization’s cynical billboards. Not wearing the jerseys does not, as some claimed, constitute a rejection of the LGBTQ+ cause. It is a rejection of forced political or social expression.

The Rangers had no right to promise a public endorsement of any particular cause by the individual players. The players had no obligation to rescue the team from an unethical and irresponsible promise that amounted to false advertising. The team still “prided” the night like crazy: it announced a charitable donation to a group that supports homeless LGBTQ+ youth, Madison Square Garden was illuminated in rainbow lights during the game. Broadway star Michael James Scott, openly gay, sang the national anthem. Andre Thomas, the co-chair of NYC Pride and Heritage of Pride, took part in the ceremonial puck drop. Fans received a Pride-themed fanny pack, while the pinwheel ceiling and panels on the outside of the Garden were illuminated in the rainbow colors.

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The Great Stupid Is Now Officially An Existential Threat To American Civilization, Because, As The Dodo Proved, Things Really Can Be Too Stupid To Live…

/ Jack Marshall / 14 Comments

Morons. Everywhere I look, morons.

This isn’t funny any more, if it ever was. I was pondering whether reports that an organization called The Trans Cultural Mindfulness Alliance is demanding that Apple Music and Spotify remove the Aretha Franklin 1968 song “Natural Woman”  from their playlists because it “perpetuates multiple harmful anti-trans stereotypes,” since “there is no such thing as a ‘natural’ woman.” The group claims that the song “has helped inspire acts of harm against transgender women.” 

Really? I’d like to see the citations for that. I know I want to run amuck with a machete every time I hear “Imagine,” but Aretha never made me feel violent.

I couldn’t believe this story could be true, until I encountered this story, which is even dumber.

Last year, Mars Wrigley changed the shoes of some of its cartoon M&M’s characters that appear in TV ads. Conservatives were upset. Let me repeat that: some conservatives were upset because of a change in the design of anthropomorphic animated candies’ shoes. Tucker Carlson  criticized the character makeovers as “Woke M&M’s.” Slow news day, Tucker?

M&M’s marketers had  re-shod the green “female” M&M’s high heels with flats and replaced the intimidating brown “female” M&M’s stilettos for smaller heels.

 

Tucker pounced! “M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous,”  Carlson said on his show. “Until the moment when you wouldn’t want to have a drink with any one of them. That’s the goal. When you’re totally turned off, we’ve achieved equity. They’ve won.” Continue reading →

From The Slippery Slope Files: The Case Of The Missing Movie Star [Updated]

/ Jack Marshall / 19 Comments

Boy, will this ruling ever open a metaphorical can of worms!

Conor Woulfe and Peter Michael Rosza rented the movie “Yesterday” because they are big Ana de Armas fans and the Cuban-born actress was featured in the trailer. She was not, however, in the movie, her rold having ended up on the cutting room floor.

The devastated renters filed a lawsuit against Universal Pictures under California’s false advertising laws, seeking…wait for it!— $5 million in damages. De Armas, you should know, is not exactly Hollywood Walk of Fame material, at least not yet. Her biggest role to date was playing Marilyn Monroe in “Blonde,” which was notable because if MM had played de Armas, that would have been racist and “whitewashing.”

But I digress. Universal argued in its defense that movie trailers are just an “artistic, expressive work” that merely conveys the theme of the movie and is therefore entitled protection under the First Amendment. The judge was unimpressed and ruled that the suit could proceed to discovery, writing,

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NOOOOOO! “The Ethicist” Just Endorsed The Golden Rationalization As Justification For Deception.

/ Jack Marshall / 6 Comments

It isn’t quite head-exploding, because the New York Times “The Ethicist” column has seen its columnist—there have been five of them, I think—promote unethical conduct all too frequently over the years. But the current ethics advice maven, Kwame Anthony Appiah, is a real ethicist, unlike the others, and I expect better of him. Because of his credentials and assumed authority, his unethical advice this week is particularly damaging. And to clarify my statement I quote one of many memorable exchanges during the testimony of Miss Mona Lisa Vitto (Marissa Tomei) in the climax of “My Cousin Vinny”:

D.A. Jim Trotter (Lane Smith): Objection, Your Honor! Can we clarify to the court whether the witness is stating opinion or fact?

Judge Chamberlain Haller (Fred Gwynne) : [to Lisa] This is your opinion?

Mona Lisa Vito: It’s a fact.

The inquirer asked whether it was unethical for him to list a fake publisher on the title page of his self-published book that he created on Amazon, apparently a common practice that Amazon permits. He also asked whether it would be unethical to tell a bookstore owner who agreed to sell the book on consignment that the book was published by his made-up book company.

“The Ethicst” answers the first query this way:

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Ugh. This Again. Except That A Website Isn’t Like A Cake. [Corrected]

/ Jack Marshall / 24 Comments

When Ethics Alarms first covered the case of a Christian website designer who was prosecuted for refusing to design a website celebrating a same sex wedding, I wrote at the top, “I will state up front that I am confident that this decision will get to the U.S. Supreme Court, and that if and when it does, it will be reversed.”

Now the case has indeed arrived at the Supreme Court. Its likely reversal (the website designer, a trial and a appeals court ruled, could not refuse to design a website celebrating a same-sex wedding) is being blamed by the LGBTQ suck-up media on all those evil conservatives who have invaded the Court since it ducked the matter of Christian baker Jack Phillips, who refused to bake a cake for a same-sex wedding. SCOTUS decided in favor of Phillips on technical rather than substantive grounds, with a waffling majority opinion by Justice Kennedy, who specialized in such things. Kennedy is gone, but the reason the web designer is likely to win isn’t the change in the composition of the Court, but because the 10th U.S. Circuit Court of Appeals was dead wrong when it ruled in 2021 that Lorie Smith and her company, 303 Creative, violated a Colorado law by refusing to create a website for a same sex union.

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Regarding KFC’s Cheesy Chicken Kristallnacht Promotion…In Germany!

/ Jack Marshall / 4 Comments

Oopsie!

On the anniversary of Kristallnacht (“Reichspogromnacht” in Germany), the Nazi-organized attack on synagogues and Jewish-owned businesses in 1938 that marked the beginning of the Holocaust, the German app users of the international restaurant chain KFC received the message above, which translates to “It’s memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!”

In the next message, KFC apologized for the “system error.” It was not the system’s fault, however, but the fault of the humans who put the task of sending out automated promotional messages entirely in the metaphorical hands of a machine, without human oversight. No human being, especially in Germany, would come up with the idea of celebrating a tragedy on the scale of Kristallnacht with a “cheesy chicken” promotion. What happened was that the system was programed to send out a promotion coordinated with every holiday and memorial on the calendar, and nobody bothered to make sure that such promotions would be appropriate for all of them.

Quick! Somebody check with KFC Japan to see if a fried chicken promotion is scheduled to commemorate the atom bomb falling on Hiroshima!

Fortunately, this episode of technology incompetence was only embarrassing and offensive. The next example of humans carelessly entrusting tasks and decisions to computers may not be so easy to fix. Technology is a monster if it is not tamed, trained, watched carefully and used with meticulous care. Not only that, the harm it can do if employed recklessly or cavalierly, or if supervised by those without the foresight and judgment to do so competently, is the stuff of science fiction horror movies. This is a cautionary tale, and attention must be paid.

If enough people pay attention and heed the lesson, KFC may have performed a great service in its incompetence.

That is a big if, however.

The Failure Of “Bros”: Why Don’t Minorities Accept The Right Of Majorities To Feel Like They Do?

/ Jack Marshall / 39 Comments

Gee, what a shocking development! Non-gay audiences haven’t flocked to see a romantic comedy that advertises itself like that!

I’m a movie fan. I have lots of gay friends, family members and associates: I worked in the theater for decades. I respect them all; I support their right to live and love and marry whomever they please; I want them to be treated like any other law-abiding Americans in all things as they are judged solely on the content of their character, and regard discrimination and bias against them as despicable and unconscionable.

But I don’t enjoy watching gay sex and related activities.  I have every right to feel that way. I would no more pay, or take time out of my sock drawer duties, to see “Bros” than I would watch an NFL game, or attend a one-man show by Alec Baldwin. So sue me. But I think there are millions of Americans with similar tastes, and they span the generations.

Apparently the makers of “Bros” convinced themselves that non-gay (I will say “cis” when there is a loaded gun at my head and not before) Americans, who are, believe it or not, the majority, would go to see a romantic comedy about gays because they have been told that they should, and are bigots if the don’t comply. Non-gay America replied, “Bite me!,” and good for them. Continue reading →

Today’s Dumb Woke Hollywood Casting Question: “Why Does Hollywood Keep Using Fat Suits?” [Corrected]

/ Jack Marshall / 5 Comments

The New York Times today decides to try a new frontier in the woke casting double standard adventure—you know, the incoherent theory that minority actors should be considered for all roles and all character types regardless of sex, race, size or physical characteristics, but it is unethical for white performers to play any character that they have to act and use make-up to evoke. You know, like good Hollywood liberal Tom Hanks claimed when he issued his recent  mea culpa for playing a gay, AIDS battling lawyer in “Philadelphia.”  So, using the same logic, Tom must have been equally hostile to “diversity, equity and inclusion” when he took a role away from some brilliant, unknown actor with a 75 IQ to play Forrest Gump, just as an autistic actor should have starred in “Rain Man” instead of Dustin Hoffman.

Suuuure. But I’m getting ahead of myself. The Great Stupid often has that effect on me. Sorry.

The Times’ query, in the headline to a column by Arts Section pundit Farah Fleurima, is “Why Does Hollywood Keep Using Fat Suits?” Gee, it’s a mystery! And come to think of it, why does Hollywood keep using make-up? Special effects? Fake blood?

Here’s a much tougher question: why does the New York Times let people who know nothing about performing, entertainment, business, audiences, comedy, and casting write columns like this? Continue reading →

Stop Making Me Defend (Ugh) Roy Moore!

/ Jack Marshall / 7 Comments

Is Roy Moore the most repulsive public figure to warrant an Ethics Alarms “Don’t Make Me Defend…” posts? Oooh, tough call. I checked: the all-time leader in such posts is Donald Trump, with Joe Biden a distant second. Then we have Jack Phillips (the anti-gay baker), Sean Spicer, MSNBC’s Lawrence O’Donnell, Kathy Griffin, Sarah Huckabee Sanders, Joy Behar, Alex Jones, Lenny Dykstra, Woody Allen, Stacey Abrams, Chris Cuomo (twice!), Nicki Minaj, Tucker Carlson, Nancy Pelosi and Pete Rose. That’s tough and nauseating competition. What do you think?

But I digress. The occasion for my rallying to Roy’s side is the $8.2 million verdict in his favor in his defamation suit against the Senate Majority PAC for a negative TV ad characterizing some of the sexual misconduct accusations against him that helped derail Moore’s failed 2017 U.S. Senate bid in Alabama.

Senate Majority PAC funded a group called Highway 31 that ran a $4 million advertising blitz against Moore, concentrating on the accounts of his pursuit of teenage girls early in his career when he was a 32-year-old assistant district attorney. It is beyond reasonable dispute that Moore was creepy with young girls, even Joe Biden-like. However, defamation is when one states as fact something for which there is no factual evidence and that harms another’s reputation.

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