Marketing and Advertising

A Nelson For Disney and “Snow White”

/ Jack Marshall / 11 Comments

“The Nelson,” the Ethics Alarms designation for very special episodes of swell-earned schadenfreude, was introduced in 2023 in a post about…Disney’s live-action reboot of “Snow White and the Seven Dwarfs,” the 1937 animated film that began building the Disney entertainment empire. Thus it is nicely symmetrical for Nelson to give his trademark “Ha ha!” to the trailer of this slow-motion disaster, which has set what is believed to be a YouTube record with, as of yesterday, 40,383 “likes” and 1,012,299 “dislikes.” The film is hitting theaters in March. Ethics Alarms warned Disney about what was bound to happen if and when this botched project ever got out of the cutting room. I wrote in part,

The ethics value defied here is competence, and what we are seeing is the classic sunk costs fallacy in its classic form. The Vietnam War was the most painful example of this breach of life competence and common sense, which holds that devoting a lot of time and/or resources to a failed project argues for devoting more of the same, lest those “sunk costs” go to waste. In reality however, what is being missed is that fact that whether or not one has invested a great deal in a lost cause, its status as a project that has proven itself unworthy of investment is unaltered. Doing what Disney is doing with the “Snow White” project is called “throwing good money after bad.” It is bad business—incompetent, wasteful, and irresponsible.

First, Disney woke fanatics thought it made sense to cast a Snow White-of-Color, which makes no sense since the story makes such a big deal about how “fair” the heroine is. Then, because a single au courant little person actor complained about the dwarfs in the classic fairy tail, Disney eliminated them in favor of these dorks…

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Now THAT’S A Provocative Lawn Sign!

/ Jack Marshall / 4 Comments

And apparently a real one, the creation of Democrat for an Informed Approach to Gender. Its website is here.

I wonder how that sign would go over in my neighborhood, where the standard woke virtue-signaling signs (“No human being is illegal”…”Love is love,” etc.) sprout like poppies in Flanders Field.

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Pointer: Dr. Emilio Lizardo

Ethics Dunce: ESPN (Disney)

/ Jack Marshall / 4 Comments

The College Football Playoff quarterfinal at the Allstate Sugar Bowl between the University of Georgia Bulldogs and Notre Dame, postponed from New Year’s Day to yesterday afternoon because of the deadly terrorist attack on Bourbon Street began with a solemn rendition of the National Anthem, a moment of silence, and a defiant crowd chant of “USA! None of this was deemed worthy of broadcasting by the main platform for the event on cable, ESPN. After all, they had ads to sell.

ESPN cut to a commercial break as the moment of silence began, and deliberately—don’t buy the narrative that it was inadvertent—chose not to let the national audience see the emotional prelude to the game including the “U.S.A!” eruption from the crowd. Disney and ESPN are so blinded by their institutional wokeness that they couldn’t recognize that the pre-game ceremonies had cultural and societal significance.

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Wait…So Everyone’s Been Lying To Me All These Years About What Angels Look Like?

/ Jack Marshall / 22 Comments

Above you will see three interpretations of what angels—you know, those benign, heavenly creatures we hear on high and observe, “Hark! They sing!,” the celestial guardians like the funny little old man who shows Jimmy Stewart that he’s really led a wonderful life, the kind of immortal being that appeared to Mary to tell her she was going to bear the Son of God, you know, those things?—really look like. The version on the left is from the Mike Flanagan horror series “Midnight Mass.” It’s a scary angel, but not as scary as the ones that show up in Robert and Michelle King’s scary TV series “Evil,” which look like this…

Yikes.

The version of Gabriel in the center is pretty much how I had been taught and told and shown how angels look for most of my life, and I assumed that was how they are represented in the Bible. Now, this is at least partially my own fault for not knowing the Bible better than I do, but when artists, churches, Sunday school teachers, movies, tree ornaments, Christmas cards and children’s books all show angels as friendly-looking Scandinavians with big, white, fluffy wings, I think I can be excused for assuming that there is at least as much authority for those representations as there is for anything else in the Bible—-an assertion to which Carnac the Magnificent (oh, look it up, ye of pop culture deficit!) would say to me, “You are wrong, Ethics Breath!”

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Unethical Website of the Month: “Locals”

/ Jack Marshall / 15 Comments

Nothing I like better than a big dose of frustration to start up the morning…

Glen Greenwald may be a fine and brave independent reporter, but he’s an unethical one, as I have pointed out here before. I am apparently unable to get out from his clutches, or at least from the con artists he hangs out with. As I wrote about earlier this year, I subscribed to Greewald’s substack, which he stopped contributing to because of some personal matters, but I was still charged for the subscription. (I also have had to endure some personal setbacks this year, but I have managed to fulfill my obligations to Ethics Alarms readers nonetheless, none of whom have paid me for subscriptions. Cry me a river, Glenn.) Then he announced that he was leaving Substack.

On December 10 of 2023, I received a “friendly reminder” from Glenn that my subscription to his new platform would renew in six days. I had never subscribed to the new platform, as indeed I wouldn’t trust Greenwald with another subscription if it cost me only ten cents. I had bigger metaphorical fish to fry a year ago, and never took the time to figure out what the hell was going on, but apparently my subscription renewed.

I have not heard a peep from Greenwald since that message last year, but today I received the same “friendly reminder” as you can see above. The email was “no-reply.” Nowhere was there a link to cancel the subscription, which I had never agreed to any way.

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Comment of the Day: “Apt Analogy of the Month: Jaguar’s Suicidal Ad=Kamala Harris’s Campaign”

/ Jack Marshall / 7 Comments

The various issues being discussed around Jaguar’s weird, woke-pandering, car-less video ad have been covered twice at Ethics Alarms, initially here. The always trenchant EA comment whiz Mrs. Q issued this emphatic Comment of the Day explaining “What’s going on here?” from her perspective, and as ever, she doesn’t mince words. Here its is, on the post, “Apt Analogy of the Month: Jaguar’s Suicidal Ad=Kamala Harris’s Campaign”….

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“Like most adverts now, this is a story of rich white heterosexuals selling stuff to other rich white heterosexuals, using images of multi-ethnic, pansexual, differently abled humans in order to appear progressive, without actually doing or changing anything…“

Recently, it was mentioned on this blog that furries were accepted by the “LGBTQ community.” First off there is no such thing as community here. Most gays can’t stand bisexuals and most trans don’t like gays. But let’s get to the real shit here.

The people who always have and always will sign off on supposed “edgy” lifestyles and content like this has always been what my wife and I refer to as the elite, bored, rich, and white. Ever heard of the term “academic lesbian?” Learn about it and the picture starts to become clear.

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Apt Analogy of the Month: Jaguar’s Suicidal Ad=Kamala Harris’s Campaign

/ Jack Marshall / 15 Comments

Ann Althouse gets the pointer for finding this: Giles Coren of the London Times wrote in “I take Jaguar’s woeful woke rebrand personally/From heritage British cars to classroom lessons, there’s always one demographic under attack — the middle classes” …

“And Jaguar’s answer to the crapness of a car they can no longer persuade middle-aged, middle-class, professional family men to buy? Improve the car? Persuade the men? Or, wait, try to sell it instead to anorexic, teenage, intersex manga fans of colour, because they might just be stupid enough to fall for it? Except the ad’s not for them, is it? Like most adverts now, this is a story of rich white heterosexuals selling stuff to other rich white heterosexuals, using images of multi-ethnic, pansexual, differently abled humans in order to appear progressive, without actually doing or changing anything…. The ads stand for NOTHING…. They are born of a contempt for the middle of society, which is conceived at the top with the imagined complicity of the bottom. It’s pure Kamala Harris. It’s ‘joy.’ It is the sort of thing that got Trump elected: a small number of ivory tower wokeists alienating the middle class and pushing nice people further and further to the right.”

Bingo! What a perfect analogy: they should show the Jaguar silliness on talking head shows every time a progressive propagandist says Trump won because of sexism and racism, or because the voters are stupid. Would anyone smart buy a Jaguar based on that ad? (EA posted on it last week.)

Meanwhile, the meme-makers and parodists have been having a ball mocking the thing, while Jaguar’s managing director, Rawdon Glover, has described criticism of its incompetent marketing campaign as “vile hatred and intolerance,” saying that its message has been lost in “a blaze of intolerance.” Sounds exactly like Rob Reiner, The View, and all of my bitter Facebook friends, doesn’t he? Jaguar is a corporate hypocrite as well: it has been pointed out that most obvious transsexual model in the ad was cut out of the version showing in the Middle East.

For your early Sunday viewing pleasure, here are a couple of the parodies I could embed. (There’s another one where a rampaging jaguar attacks the models.) But the real ad is funnier than any parody, especially when one considers that its makers thought it would sell luxury cars.

Trans-Mania Loses Disney But Gains…Jaguar?

/ Jack Marshall / 21 Comments

What’s going on here?

A couple of things, I think. The two ethics issues are trustworthiness and competence.

Apparently Jaguar has decided that it is within the mission of a car manufacturer to promote transsexuals and other forms of dubious sexuality. Or maybe clowns, based on the characters above that inhabit the company’s very strange ad. Have you seen it? No?

Here you go….

That’s right, no mention of driving, cars, or anything related to transportation. This is a cognitive dissonance scale maneuver for someone seeking a ridiculously narrow market. The ad says “being sexually ambiguous is cool.” Is it? I don’t think so; I think being sexually ambiguous is a problem. Like many minorities with problems, I understand the urge to insist that the problem is really an advantage and a badge of honor, something to take pride in, but why is Jaguar making that argument at the expense of promoting their product?

The ad is propaganda tinged with virtue-signalling for those who think extreme advocacy for marginal sexual identities is virtuous. I don’t regard it as virtuous. I regard this ad as a company abusing its influence by presuming to indoctrinate the public to achieve an interest group’s agenda. Meanwhile, the ad is incompetent advertising, since it doesn’t promote the product the company is supposed to be selling.

At least when Bud Light decided to promote transsexuals while marketing beer, the beer was somewhere in evidence. For all we know after watching that Jaguar ad, the new Jaguar looks like a Stanley Steamer.

And the Great Stupid is still rolling on…

“Holy Fuck” Indeed. Stereotyping? What’s That? [Updated]

/ Jack Marshall / 11 Comments

Update: This video may be a parody, which raises further ethical issues that I discuss in the follow-up post. For now, I will leave this as written.]

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The most incompetent Presidential campaign in modern history hits a new low, raising the question, “How low can it go?” In addition to the hilarious selection of actors (these are all actors, you know, although that guy talking about how much weight he can lifts is terrible) to represent manly men, the ad is predicated on the theory that men are morons and won’t be turned off by the demeaning stereotypical assumptions it represents.

The equivalent ad aimed at women would have Vegas showgirls, strippers and Sydney Sweeney talking about the rights of the unborn.

What an insult. And what an indictment of Harris’s advisors and staff.

The Fake James Earl Jones Problem

/ Jack Marshall / Leave a comment

Oh yeah, I can see where this is going…

Vanity Fair reports that in 2022, Lucasfilm and Skywalker Sound hired a Ukrainian startup called Respeech to recreate Darth Vader’s voice for its upcoming mini-series “Obi-Wan Kenobi.” The recently departed James Earl Jones was then alive but 91 and his voice was waeker and not as resonant as in his “THIS is CNN!” days. Using AI, Respeech used archived “Star Wars” sound tracks footage to recreate Jones’ iconic Darth Vader’s tones from the original 1980s trilogy. Jones was satsified with the fake version of him, and signed off on using his archival voice recordings for future (lousy) “Star Wars” spin-offs. When “Obi-Wan Kenobi” premiered, nobody guessed that Darth Vader’s voice was AI generated.

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