Marketing and Advertising

Harris Is Losing the Meme Wars, So Naturally Democrats Want To Censor Memes

/ Jack Marshall / 9 Comments

Who would have expected the AI metaphorical tidal wave to have an influence on the Presidential election? Memes are a breeze to make using artificial intelligence, and while I got heartily sick of my Facebook friends bombarding me with political ones, I have to admit that the technology has the silver lining of taking blunt and biased punditry out of the political cartoonist monopoly and letting some very witty people make satirical political statements.

So far, at least, it appears that conservatives have mastered meming before the Left has, and in this race for President, that is having impact, though how much and how significant is impossible to tell. However, it is clear that the Kamala-Harris-as-a-Communist memes are getting under the skin of some Democrats—one of my Trump-Deranged relatives was complaining about those just yesterday—and so now there are calls for “something to be done” about anti-Harris memes. On MSNBC’s “The Sunday Show,” NPR’s Maria Hinojosa was very upset about AI images of Harris presented in Maoist uniforms:

Continue reading →

My Trip To Walgreen’s: A Nation of Assholes, 2024

/ Jack Marshall / 22 Comments

One of the posts I have most frequently referred to was this, in which I predicted that if Donald Trump was elected President, the entire culture would coarsen, become more uncivil, and, in essence, “rot from the head down.” And I was right, though I did not predict that that the Left’s anger at Hillary’s shock defeat and its eight year determination to destroy Trump “by any means necessary” would play such a large role in the process. After all, it was a Democratic member of the House (and a woman!) who said, “Let’s impeach the motherfucker!” It was another one who urged “the resistance” to make themselves obnoxious by confronting members of Trump’s administration on the street. Robert DeNiro, an anti-Trump fanatic, has been the most publicly vulgar celebrity by far and far more MAGA cap wearers have been the victims of assaults and confrontations than purveyors of it: people like Jussie Smollett have had to manufacture pro-Trump attacks.

Then again, the Right is responsible for a popular coded chant that means, “Fuck Joe Biden.”

Whatever the reason, The Coarsening, as it would be called if this were a horror movie, has come. I just did an ethics program for a federal agency that asked me to concentrate on civility, because it was deteriorating there.

All of which brings me to my trip to Walgreen’s today.

Continue reading →

More Election Ad Deceit in NH

/ Jack Marshall / 6 Comments

Former Senator Kelly Ayotte is the GOP candidate for Governor of New Hampshire. She is also one of the long-time Roe v. Wade opponents who is being targeted by pro-abortion groups in attack ads. If you listen closely, some of the ads reveal the dark and ominous heart of the ‘We Love Abortion!’ movement.

I have had to watch one such ad repeatedly while following the Boston Red Sox as they are just-barely contending for a wild card berth. A sad-eyed mother reveals that when she was pregnant, a doctor who checked out the embryo (that was well past the usual legal abortion period in many states including New Hampshire) told the mother that “my baby would not survive.” She goes on to say that Ayotte is so cruel that she would make a mother like me “carry” a baby for months knowing that “it would not survive.” Ayotte supports the current 24 week limit on abortions.

Continue reading →

Promoting Your Institution By Emphasizing the Most Negative Perspective On Its History: Good Plan, U.Va!

/ Jack Marshall / 7 Comments

I’m not certain what to call this, and solicit your suggestions. Incompetence? Woke virtue signaling? Self-hate? Betrayal? Insanity?

The Jefferson Council, an organization of conservative University of Virginia alumni, has criticized the recent tone of the school’s student-run campus tours that are supposed to convince prospective applicants and their families that U.Va is the place for the graduating high school students to continue their education. The tour organization, the University Guide Service, has been alienating prospective students, the Council says, by immersing the hopeful, bright-eyed young idealists with a “woke version of U.Va history.”

The cheerful tale of the storied university’s origins, the alumni complain, begins by describing how the university’s land was stolen from the Monacan Indian tribe, then goes on to describe how the Rotunda (above) designed by Thomas Jefferson as the center of campus, was constructed by slave labor. They believe that a tour for prospective students should emphasize Jefferson’s positive contributions to the nation, like, oh, authoring the mission statement for this great democratic experiment, his indispensable contribution to securing American independence, his achievements as the third President of the United States, his brilliance and an architect and inventor, those little details. There was nothing unusual about using slave labor when the University of Virginia was established in 1819. Why would an institution emphasize that in a promotional tour?

Continue reading →

A Brief Note On Insurance Agent Incompetence…

/ Jack Marshall / 11 Comments

Yesterday, as the entry into a credit company debacle that I plan to write about later today (which, as you know, doesn’t mean that I will), about an hour of my workday was taken up listening to a pitch from a representative of Mutual of Omaha trying to sell me on taking out an home equity loan with the company.

I finally answered the phone call with company’s caller ID because I had not answered about 20 earlier calls, and also because I wasn’t sure why the company was calling me. I explained that yes, I do need cash for many things and yes, I have a lot of equity in the home I’ve been paying the mortgage on for 43 years. I also explained that I have no skills in finance or money generally, am swamped in the wake of my wife’s sudden death, and literally don’t know who to trust or listen to.

He said, “Well, we’re a large, well-respected company with an impressive track record in our field.” I had to wrestle my tongue to the ground to avoid saying, “Yeah, my business involves analyzing all the clever and not-so-clever ways companies like yours lie, cheat and steal.” “You’ve heard of Mutual of Omaha, I assume?” he continued.

“Oh, sure,” I said. “I was aware of Mutual of Omaha even before Henry Fonda started doing commercials for you.” I’m pretty sure he had no idea who Henry Fonda was.

Then he said, “Believe me, with Mutual of Omaha, you’re in good hands.”

I couldn’t wrestle my tongue to the ground after that gaffe.

“Wait,” I said. You just gave me the Allstate slogan. Now I’m completely confused. Next you’ll be telling me that Mutual of Omaha will be there for me “like a good neighbor.”

This is a special category of incompetence that you just don’t see very often. It’s like a Democrat saying that their party wants to make America great again. But the laugh was almost worth the time I wasted listening to the guy.

Almost.

From the Toxic Popular Culture Files: Smalls Cat Food

/ Jack Marshall / 10 Comments

J.D. Vance’s much maligned “cat ladies” snark , like many furiously slammed comments by conservatives and Republicans are, may have focused attention on to a societal trend seriously threatening the health of American society. (If only he could have articulated it better.)

Lately I have been bombarded with TV ads for Smalls cat food. The promotions and commercials claim that it is “human grade” cat food, and why not, since the TV spots feature disturbed individuals male and female, not just proclaiming these animal companions as their surrogates for children, but literally stating that they are children. “He’s my son,” a young woman says in one ad, speaking of her cat. “She’s literally my baby!” says some guy, also talking about a feline “fur-baby.” Literally!

This would be funny in a mordant way if it were not so ominous. I can’t blame cat food companies for taking advantage of the apocalyptic collision of progressive anti-family attitudes in the U.S. and pet mania: so many people do come to regard a dog or a cat as cheaper, more predictable, less demanding equivalent of a child. What is disturbing about the Smalls commercials is that they represent this mindset as healthy and normal.

Continue reading →

Ethics Quiz: The Google AI Olympics Commercial

/ Jack Marshall / 14 Comments

Google pulled that ad after a wave of criticism on social media.

Is the ad encouraging children to use AI instead of writing their own messages and letters? Is it an invitation to cheat in school? Does it suggest that robots are better at expressing genuine human feelings than humans are? Is having someone, or something, write your fan letters to a personal hero a cop-out? A lie?

Is the commercial “Ick!”, unethical, or just ominous?

Your Ethics Alarms Ethics Quiz of the Day is…

Is that Google AI ad irresponsible, corrupting—unethical? Did an ethics alarm fail to sound that should have?

Curmie’s Conjectures: “Curse You, Red Baron!”

/ Jack Marshall / 14 Comments

by Curmie

[This is Jack: Almost as if in response to my secret wish, Curmie has submitted a column designed to turn our attention away from politics, division, culture wars and the rest, instead focusing his analysis on pizza ads. Makes me hungry for more…but not more Red Baron pizza. I’ve been eating a lot of frozen pizza since Grace died, and have placed Red Baron on my blacklist. Yechh. DiGiorno, Frescetta and Trader Joe’s offerings are far superior. ]

I can’t speak for everyone, but I’m a little starved for something, anything, other than politics.  The thought that anyone would vote for either of the likely contenders for the presidency (as opposed to against the alternative) is chilling.  So I’ve been casting about, looking for something else to write about.  This may not be much, but at least it’s something.  And I did sort of open the door for this kind of post last Christmas season with an analysis of ads for Monopoly.

Red Baron (the pizza company, not Snoopy’s antagonist, but why pass up an opportunity like this?) has released a trio of new commercials, all connected to the joys of sharing.  They’re not going to convince my wife and me to buy their product—we’ve tried it and found the gustatory difference between it and cardboard to be insignificant (your mileage may vary), but that doesn’t mean their commercials are similarly boring.

Indeed, “Baddie Librarians,” in which two stereotypically bespectacled (complete with glasses chains) older women naughtily share a pizza intended for a single person, is trite but at least reasonably cute.  “Hipsters” is even more fun, as sharing a delicious pizza leads to sharing of a different sort: one character “shares” that he’s tired of being hip, another (her name is Willow, of course) admits that she doesn’t even know what her neck tattoo means, the pizza is described as “way better than kale” (I’ll grant that much), and kombucha is called “garbage water.”  It’s not laugh-out-loud funny, but at least it brings a smile.

Continue reading →

Ethics Quiz: The Biden Campaign Model

/ Jack Marshall / 16 Comments

This one fascinates me the more I think about it.

Above is the model at the Official Biden-Harris Campaign Store advertising the Biden-Harris T-shirt. There are three other models to be seen at the home site: a kind of wimpy male-of-indeterminate-color modeling a “Free on Wednesdays” T-shirt (I don’t know what that means), a butch-looking female model who might be a stand-in for Lia Thomas, and a chunky middle-aged bespectacled guy, also of-some-sort-of-color, holding a “Color-Changing Mug.” This is clearly a DEI campaign site: apparently white models need not apply. But the model above is strikingly unattractive as well as sexually ambiguous. Unless the marketing industry no longer operates according to the Cognitive Dissonance Scale, the idea in advertising is still to connect the product with positive images.

Your Ethics Alarms Ethics Quiz of the Day is…

What’s going in here?

I could see the same model being used in a satirical ad put out by the Trump campaign. Is this flagrant virtue signaling? (What’s the virtue?) Pandering to radical feminists? DEI madness? Gross incompetence?

Oh…here are two of the Trump campaign’s models:

Yeccchh.

Ethics Quiz: Fake Celebrity Voices [Corrected]

/ Jack Marshall / 5 Comments

I decided to write about this insidious (but ethical?) phenomenon when I realized that the Jimmy Dean breakfast sausages TV ads are now using an AI-faked Jimmy Dean voice. For decades they only had one brief catch-line from the old ads when Jimmy was still alive (he died in 2010); we would hear the real Jimmy say, “Wake up to the goodness of Jimmy Dean sausages!” in various combinations. Now, AI Jimmy won’t shut up. (The new Jimmy doesn’t even sound quite right, in my opinion.)

NBC announced last week that veteran sportscaster Al Michaels will be doing recaps during the 2024 Paris Olympics. Well, not really Al; a fake Michaels generated by artificial intelligence will re-create the familiar sportscaster’s voice to provide customized Olympic recaps for Peacock subscribers. “Your Daily Olympic Recap on Peacock” will give users a customized highlight playlist, narrated by AI Al.

Al, who is well past his pull-date at 79 (though still younger than Joe Biden), apparently was happy to have AI Al take over for him, and especially happy to receive the check.

Your Ethics Alarms Ethics Quiz for July Fourth is…

Is this unethical or just “Ick”?

Continue reading →