Benjamin Franklin recognized the importance of regularly focusing one’s attention on ethical conduct rather than the usual non-ethical goals, needs, desires and impulses that occupy the thoughts of even the most virtuous among us. He suggested that every morning an individual should challenge himself to do good during the day. In the 21st century psychologists call this “priming,” a form of beneficial self-brain-washing that plants the seeds of future choices.
The Christmas season operates as an effective form of mass population priming, using tradition, lore, music, poetry, ritual, literature, art and entertainment to celebrate basic ethical virtues and exemplary conduct toward other human beings. Continue reading