Those are some of the comments that the New York Times found on Instagram in response to the photo of a pretty nine-year-old girl posing in a bikini. Her parents posted the photo to attract attention, and they are not as rare as you might think. In one of the investigative reporting projects that periodically justifies the Times’ existence, the paper found many juvenile “Instagram influencers” whose accounts are managed by their parents. “Although the site prohibits children under 13, parents can open so-called mom-run accounts for them, and they can live on even when the girls become teenagers,” the story reports. “But what often starts as a parent’s effort to jump-start a child’s modeling career, or win favors from clothing brands, can quickly descend into a dark underworld dominated by adult men, many of whom openly admit on other platforms to being sexually attracted to children.”

Ethics Alarms has long taken the position that parents posting revealing, embarrassing or provocative photos of their children on the web without a child’s informed consent (and children cannot give informed consent) is per se unethical, and that was before even considering this disgusting phenomenon.

The Times examined thousands of such accounts with parents operating the sale of their daughters’ photos, exclusive chat sessions and even offering their girls’ worn leotards and cheerleading outfits to followers. It’s profitable, for the parents, and the girls don’t understand the implications of what they have been thrust into. Some customers—pedophiles—- spend thousands of dollars nurturing the underage relationships. A demographics firm hired by the Times found 32 million connections to male followers on the 5,000 accounts examined by the paper.

This is all ethics rot, an unforeseen consequence of the World Wide Web colliding with the same unethical instincts that prompt parents to guide their young children into modeling, acting, gymnastics and other sports for their vicarious pleasure and profits. Here is the worst news in the piece:

“The troubling interactions on Instagram come as social media companies increasingly dominate the cultural landscape and the internet is seen as a career path of its own. Nearly one in three preteens lists influencing as a career goal, and 11 percent of those born in Generation Z, between 1997 and 2012, describe themselves as influencers. The so-called creator economy surpasses $250 billion worldwide, according to Goldman Sachs, with U.S. brands spending more than $5 billion a year on influencers.”

What the Times found is not an internet problem but an irresponsible, incompetent, greedy and abusive parent problem that has been around as long as there have been families. Social media only is giving it a new and revolting place to thrive. I was especially annoyed by the response of one of the mother/pimps whose daughter has been promoted on the web from a young age. “But she’s been doing this so long now,” the mother says. “Her numbers are so big. What do we do? Just stop it and walk away?”

Yes, you stupid, stupid woman. Just stop it.

Do read the whole piece. It is long and horrifying. This link lets you avoid the paywall.