In my latest trip to the supermarket, I picked up a couple of products that I hadn’t bought for a couple of months, maybe four, but no more than that. I was stunned to see how much these products had shrunk in such a short period of time. The Pepperidge Fram Milano Cookies were much smaller, maybe 20%. The Leggo toaster waffles weren’t even waffle size any more.
I had already noticed how frozen pizzas had become smaller. A year ago, maybe a little more, I didn’t have a pan big enough to hold a DiGiorno pizza, which unlike some other brands that you can put right on the oven rack, requires a pan for cooking. The pizza that didn’t fit in my pan once now does with room to spare, and I’m pretty sure that the pan hasn’t grown.
I’m sure there are many other items that have experienced the same shrinkage, even as the prices for them have gone up. For the three food items above, none of the packaging says “Now, smaller and less for your money!” Oh, maybe its buried in fine print somewhere, but that’s not acceptable. I remember the TV ads that proclaimed that familiar products were better than ever; I expect the same transparency when they are worse.
Shrinkflation without transparency is unethical: false packaging, a bait and switch. I know the counter-argument: the package has serving amounts and total weight, but it doesn’t doesn’t say “Now, cookies 25% smaller!” That’s what consumers have a right to know.
Ethics Alarms 