Boy, have I been asleep at the switch with this one.
The Unethical Website of the Month was a regular feature on the Ethics Alarms predecessor The Ethics Scoreboard, but I have fallen down on the job. There are probably more unethical websites than ever, but the last one officially posted here was in July (though this site also qualified a month later). Here is an area where reader tips would be especially helpful, because typically (or tipically?)I only stumble across unethical websites by accident.
That’s not the case this time, however. NewsGuard has been around since 2018, and I have been blithely ignorant of it nonetheless. Here is how it describes itself on its “About” page:
Founded by media entrepreneur and award-winning journalist Steven Brill and former Wall Street Journal publisher Gordon Crovitz, NewsGuard provides transparent tools to counter misinformation for readers, brands, and democracies. Since launching in 2018, its global staff of trained journalists and information specialists has collected, updated, and deployed more than 6.9 million data points on more than 35,000 news and information sources, and cataloged and tracked all of the top false narratives spreading online.
NewsGuard’s analysts, powered by multiple AI tools, operate the trust industry’s most accountable and largest dataset on news. These data are deployed to fine-tune and provide guardrails for generative AI models, enable brands to advertise on quality news sites and avoid propaganda or hoax sites, provide media literacy guidance for individuals, and support democratic governments in countering hostile disinformation operations targeting their citizens.
Among other indicators of the scale of its operations is that NewsGuard’s apolitical and transparent criteria have been applied by its analysts to rate news sources accounting for 95% of online engagement with news across nine countries.
Impressive! What the page doesn’t tell you is that it has received about 750 thousand dollars from the federal government. It claims, however, to be completely transparent about its “investors” and income ( “Revenue Sources: NewsGuard’s revenue comes from Internet Service Providers, browsers, search engines, social platforms, education providers, hospital systems, advertising agencies, brand safety providers, researchers, and others paying to use NewsGuard’s ratings and Nutrition Labels and associated data.”) “Only” $750,000 seems like a proverbial drop in the bucket for a government that spends like Barnacle Bill the Sailor, but being funded in any way by the government means that a conflict of interest exists that needs to be prominently revealed. I find NewsGuard so non-user friendly and confusing that it would qualify as an unethical website on the basis of incompetence alone, but it is also untrustworthy.







