“It’s not about the true facts, or about how honest you believe a group is, or what the group’s past behavior is. It doesn’t matter what sport it is, or what team it is, or even if it’s sports at all. Just being a part of a group, any group, is enough to excuse moral transgressions because in some way, you’re benefiting from it. Your moral compass shifts.”

—-David DeSteno, Northeastern University Professor of psychology, explaining why Boston fans believe the New England Patriots, their coach, Bill Belichik, and their star quarterback, Tom Brady, are as pure as the driven snow, while the rest of the country sees them as detestable

The professor’s point will be familiar to any Ethics Alarms readers who have perused the various pots here regarding cognitive dissonance, or even those familiar with the mantra, “Bias makes you stupid.”  However, he has done some interesting research on the phenomenon described in the Times Sports article this morning.

In a psychological experiment, researchers separated people into two groups and offered some of them an option: Complete a fun, 10-minute task, or take on a difficult, 45-minute one. Placed in a room alone, they were told to choose which task they would have to do, or let a coin flip decide. Either way, the person entering the room next would be left with the other task.

Afterward, those people were asked to rate how fairly they had acted, and 90 percent said they had been fair. Except that they were lying. In fact, they had picked the easy task for themselves, without even flipping the coin, wrongly believing that no one was watching…

DeSteno and his former student Piercarlo Valdesolo conducted studies that showed that even strangers placed into groups quickly start favoring the people in their group, as they would favor themselves, even if that group was created randomly, and only minutes earlier. Morality, as it turns out, can change by the second, and for no good reason.

Professor DeSteno told the Times that this isn’t a conscious decision, but an innate survival reaction…. Continue reading →