Me, I was always taught not to taunt angry dogs, or aggravate bullies who have good left hooks, or make faces at teachers who were mad at me for not turning in my homework. Thus I think the National Rifle Association may have been, if not foolish, needlessly provocative by choosing this moment in time to tweak its intractable and largely unhinged opposition by releasing a new smart phone app for iPhones and iPads, a 3D shooting range game.
Nevertheless, there is nothing unethical about it. This is a classic example of the ick factor at work. (The ick factor is the common phenomenon in which conduct that is unusual,strange, new, surprising or shocking are seen by many as unethical, when in fact they are just unusual, strange,new, surprising or shocking.) Continue reading
