Hey, Canada Air! Can you say, “accountability?” How about “responsibility”? Sure you can.
Jake Moffat needed to fly from Vancouver to Toronto to deal with the death of his grandmother. Before he bought the tickets for his flights, he checked to se whether Air Canada had a bereavement policy, and the company’s website AI assistant told him he was in luck (after telling him it was sorry for his loss, of course.) Those little mechanical devils are so lifelike!
The virtual employee explained that if he purchased a regular priced ticket, he would have up to 90 days to claim the bereavement discount. Its exact words were:”If you need to travel immediately or have already traveled and would like to submit your ticket for a reduced bereavement rate, kindly do so within 90 days of the date your ticket was issued by completing our Ticket Refund Application form.” So Moffatt booked a one-way ticket to Toronto to attend the funeral, and after the family’s activities a full-price passage back to Vancouver. Somewhere along the line he also spoke to a human being who is an Air Canada representative—at least she claimed to be a human being— confirmed that Air Canada had a bereavement discount. He felt secure, between the facts he had obtained from the helpful bot and the non-bot, that he would eventually pay only $380 for the round trip after he got the substantial refund on the $1600 non-bereavement tickets he had purchased.
After Granny was safely sent to her reward, Jake submitted documentation for the refund. Surprise! Air Canada doesn’t have a reimbursement policy for bereavement flights. You either buy the discounted tickets to begin with, or you pay the regular fare. The chatbot invented the discount policy, just like these things make up court cases. A small claims adjudicator in British Columbia then enters the story, because the annoyed and grieving traveler sought the promised discount from the airline.
Ethics Alarms 