Ethics Observations:

1. Yecchh! It is both icky and unethical, indeed technically (under the Rules of Professional Conduct) so, and generally.

2. In case you couldn’t figure it out (I had to check myself), the spokesperson calling himself “Your Favorite Attorney” is an actor, indeed a stand-up comic named Shaun Jones. All of the jurisdictions prohibit lawyer advertising in any form that is misleading or that includes false information. A lawyer can’t call her firm a “law group,” for example, if she’s the only lawyer in the firm. Putting a non-lawyer in front of a camera and calling having him call himself an attorney is an undeniable violation, and an intentional one.

3. Another technical point: although I suppose it is (slightly) possible that the stand-up comic has a law license, he can’t call himself an attorney unless he has clients. Jones also says that if the client doesn’t make money, “I” don’t make money. That is deceit. The firm will argue that the actor is only saying that if the firm doesn’t win its cases, the actor won’t get paid. But his statement is intended to refer to contingent fees for attorneys, and he isn’t one.

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