Tag Archives: Anheuser-Busch

Show Business Ethics: Sorry, Nobody Feels “Safe” At Auditions

An actress named Ingrid Haas complained about a demeaning experience auditioning for the Super Bowl commercial advertising Bon and Viv Hard Seltzer. In a first-person essay published by Vice titled “My Bikini Audition From Hell Shows How Little Hollywood Has Change,” Haas wrote that she was embarrassed when a male casting employee told the women in the ad’s audition that they would have to dance in front of a camera for 30 seconds. When she asked why they had to dance, she wrote, the man responded: “Welcome to corporate America. This is how we sell stuff.” The actress says that she was proud of herself for refusing to dance, but the experience “humiliated and angered her.” And, of course, she did not get the job.

Anheuser-Busch, which makes the product, is now making politically correct noises and condemned the behavior that Haas described,  insincerely or ignorantly, though the first is more plausible, with Chelsea Phillips, vice president of the company’s Beyond Beer division, telling the media,

“The behavior described in the Vice article is completely unacceptable and goes against everything that our brand and company stand for. I regret that this individual had this experience. Anheuser-Busch does not tolerate any discriminatory or demeaning behavior. I reached out to the production company who produced the commercial, because we hold our business partners to this same standard.”

Baloney. The audition as described was neither atypical, unreasonable,  abusive, nor inappropriate. The ad’s producer’s CEO said,“Each actor was asked to dance at the beginning of their audition as this was a way to show one’s level of confidence.” This is not unusual or wrong. Then he too lapsed into politically correct nonsense: Continue reading

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