This is rather old story, but it’s new to me, and of course none of the accounts, including a “48 Hours” episode, explored the ethics issue involved.

Forrest Fenn (August 22, 1930 – September 7, 2020) was a decorated pilot in the United States Air Force. After his retirement he ran the well-known Arrowsmith-Fenn Gallery, later the Fenn Gallery, in Santa Fe, New Mexico. It reportedly grossed around $6 million a year. After Fenn was diagnosed with likely terminal cancer in 1988, he began collecting gold coins and other valuable objects that he placed in a small, ornate box. He decided to hide the box in the wilderness, and to launch a treasure hunt. As his health improved and the terminal cancer diagnosis proved to be wrong, Fenn self-published “The Thrill of the Chase: A Memoir” in 2010. Along with various stories about his exploits, the book also revealed that he had hidden a treasure chest containing gold nuggets, rare coins and gems “in the mountains somewhere north of Santa Fe.” Fenn wrote a (really bad) poem in the chapter titled “Gold and More” that he said contained sufficient clues to allow a clever and dedicated treasure hunter to find the box, with the contents estimated to be worth between one and two million dollars.

The box was finally found in Wyoming in 2020, and shortly after that, Fenn died. His treasure hunt, however, had sent over a hundred thousand would-be Indiana Joneses of both sexes and varying skills into the mountains with Fenn’s doggerel in hand as a treasure map. Many became obsessed with the quest. Five men died in separate incidents looking for Fenn’s box, and several others nearly perished. After the first two fatalities, Fenn was implored to call off the hunt, but he showed no indication that he felt that he had any responsibility for the fatalities, saying in response that all outdoor activities come with some risk. He also insisted that the box “was not in a dangerous place.”

You can guess this question by now. Your Ethics Alarms Ethics Quiz of the Day is…

Was Fenn’s treasure hunt ethical, or was it reckless and irresponsible?

I know my answer, and here are three clues to what it is: “It’s a Mad, Mad, Mad, Mad World,””Rat Race,” and “attractive nuisance.”