How? We can’t. Next?
The National Audubon Society, the famous non-profit dedicated to the conservation of birds and their habitats, wants to make the U.S. “bird safe” by shaming homeowners into “turn[ing] off unnecessary lights at night” and “clos[ing] blinds, [and] curtains,” along with other precautionary measures. Businesses should install bird-safe glass, for example, which has patterns that make it more visible to birds. This, the Audubon’s ornithologists claim, will save the lives of “up to a billion birds a year.” The group told WBAL-TV viewers in Baltimore that “lighting and reflectivity, specifically during migration for birds, is a really dangerous problem and kills up to one billion birds in North America per year.”
Sure. Advocacy groups love fake statistics, and this one screeches “Made-up!” like a bald eagle in heat. That “up to one billion” number is partially based on a 2014 abstract estimating that between “365 and 988 million birds” are killed annually by “building collisions” in the United States. Of course, since the objective isn’t to fairly communicate facts but to support the extreme positions of single-issue activists, the Society chose the highest estimate, already probably polluted by confirmation bias, and rounded up. The society used estimated bird collisions with walls to assess the deadliness of windows alone. In addition, the fake number mixed in ball park estimates that North America has lost 3 billion birds since 1970, and oh, let’s say a third of those died in “building collisions.” Yes, let’s.
Ethics Alarms 