http://www.youtube.com/watch?v=BHMzVlmVFBI

It was the Candy Crush commercial that did it. I nearly red-flagged Esurance for its commercial earlier this year showing “Lucille,” an elderly, technologically clueless auto insurance consumer whose version of a Facebook wall consisted of posting photographs on an actual wall in her home, but decided, “OK, maybe that’s just Lucille. After all, the ad shows another senior trying to put her straight.”  The recent Esurance ad featuring an elderly idiot who plays “Candy Crush” by hitting hard candies with a hammer was too much, though.

The dirty little secret of the political correctness culture is that the groups most associated with political conservatism—males, seniors, whites and Christians—are acceptable targets for bigotry, denigration and ridicule. Add to that the overweight, who are always fair game for derision today, and the double standard in mockery is clear. Continue reading →