The recent post about Madison Avenue continuing its effort to coarsen the popular culture and society with gratuitously vulgar commercials, in this case Book-Of-The-Month Club believing that it is hilarious to fake out viewers into thinking they are watching a tampon commercial, was not one that I felt would ignite much controversy or varied comment. As is often the case, I was wrong. The essay generated several surprising threads, including a comment by prolix, controversial blog warrior Alizia, whose commentary here ranges all the way into another post, the article about a high school musical casting controversy and the school’s unethical response to it.

She also raises the question of whether Ethics Alarms should engage more frequently in meta-ethics and philosophy. One reason I selected her comment as a Comment of the Day is that I’m interested in other readers’ views on that topic, not that I’m interested in turning in that direction. My focus as an ethicist has always been practical ethics, and the posts here about grand ethics issues of the sort that have been debated to no productive end for centuries have been incidental and few. Frankly, those topics don’t interest me very much; certainly not enough to devote the blog to it. About a year ago an erudite young woman briefly submitted some provocative comments here but want to argue about competing philosophical theories. She was shocked, indignant and angered when I refused to engage, and after yelling at me for a while, left the forum.  For those seeking what she sought, I recommend going here.

Abstract and scholarly ethics have undermined the subject of ethics to the degree that it is not one  most people can tolerate or understand, effectively removing ethics from public education and general discourse, and thus undermined the goal of an ethical society as well. They are still relevant to the discussion; I just know from hard experience how philosophy tends to send normal people fleeing like the Tokyo crowds in a Godzilla movie.

Here is Alizia’s Comment of the Day on the post, KABOOM! So It Has Come To This: The Book-Of-The-Month TV Commercial:

One things I noticed and have mentioned a few times in respect to the Ethics Alarms blog and, naturally, the people who participate in it, is that it often clearly distinguishes a situation or event in which an ethical issue is brought out and then it successfully and interestingly provokes an examination of the problem or issue. Yet what I notice as well is that the issue is not brought out in a larger context. Or, the larger context is rarely explored. The reason why it is not explored is more interesting and it seems to me more important than what is allowed to be explored or what is acceptable. I can think of two instances and I will mention them.

In this present instance it is noticed that advertising is incorporating vulgarity. But it is really far more than that, at least as I see things. What is the real issue? The real issue is the pornographication of culture. It is, I think this is true, coming about because this is the sort of things you-plural have allowed to go on. It is certainly true (as I have scoldingly said) that ‘it is your generation that has allowed these levels of moral and ethical corruption to creep in’ and I think that this is a necessary stance to take. In my view, though it is not appreciated much here, ‘the pornographication of culture’ connects to sexual expression of many sorts and also extends to ‘the homosexualization of culture’.

There is an active agent, either in the business culture itself, or perhaps in academic culture, that has set in motion these pornographic processes. And just as media culture and Hollywood has gotten continuingly infected with this material (which I assume *you* find titillating and exciting and do not oppose), similarly one can now notice the insinuation of homosexuality into the culture-productions. It becomes visible, included, and influential thereby. Normalized. But behind these appearances, behind this increasing in-flux, stands something far more raw, far more brutal, far more elemental, far more powerful and influential, and that is ‘the pornographic’, a truly ugly and vile *world*. And what *you* do has world-scale ramifications. Continue reading →