Ethics Dunce: Innovative Legal Marketing

Would "Seinfeld's" Jackie Chiles be a worse spokeperson for lawyers than Arnie Becker? Hmmmm...

L.A. Law’ Actor Corbin Bernsen, whom we originally got to know as priapic divorce attorney Arnie Becker on the old TV lawyer series  “L.A. Law,” was recruited in 2009, fifteen years after “L.A. Law” went to re-run heaven, to serve as the paid spokesperson for Innovative Legal Marketing, a Virginia-based company providing marketing services for lawyers and law firms. Now Bernsen has filed a lawsuit claiming he’s owed more than $668,000 after the company allegedly breached its contract and dropped him.

I have no idea whether Bernsen or the marketing firm has the law on its side in the suit, but I do know this: for a legal services marketing firm to recruit the actor who played Arnie Becker to promote legal services is an implicit insult to the legal profession and the intelligence of the public. Continue reading