Cracker Barrel

The Plague Of Corporate Weenies: Crackerbarrel Strikes Again!

/ Jack Marshall / 12 Comments

cracker-barrel-noose

When last we left Cracker Barrel restaurants, the chain’s management was flip-flopping like mad as it tried to figure out which “principles” would alienate the fewest customers.

In 2013, reacting to A&E’s craven PC punishment of Phil Robertson of cable’s Duck Dynasty clan for expressing the basic religious convictions of millions of Americans regarding homosexuality in response to an GQ interviewer’s question, Cracker Barrel pulled its products with Phil’s likeness, saying in a statement,

“Cracker Barrel’s mission is Pleasing People. We operate within the ideals of fairness, mutual respect and equal treatment of all people. These ideals are the core of our corporate culture…. We removed selected products which we were concerned might offend some of our guests while we evaluate the situation.”

My translation of this weaselly screed: :

‘We at Cracker Barrel have no principles whatsoever. We are a blank slate; we go with the flow. There is no right or wrong for us: whatever position we feel we have to hold to get the most people to buy our products, you can count on us. If 51% of America begins worshiping Baal, hey, sacrifice a goat for in our name, because we’re all in. If the majority want to ban, hey, anything or anyone, we’re in full agreement. We aim to please, in any way that helps our bottom line.’

Sure enough, as soon as it looked like the tide of public opinion was turning against GLAAD and other LBGTQ activists in their effort to “cancel” a member of a large religious community for expressing his beliefs, Cracker Barrel turned on a dime, and bleated,

“When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we’ve done. You told us we made a mistake. And, you weren’t shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong. We listened. Today, we are putting all our Duck Dynasty products back in our stores. And, we apologize for offending you.”

Continue reading →

HGTV And Corporate Cowardice: Hold Companies Accountable For Stifling Speech, Opinion, And Thought

/ Jack Marshall / 9 Comments

"Remodeling Homes, and Wrecking Democracy"

“HGTV: Remodeling Homes, and Wrecking Democracy”

Once again,  a company that is in effect punishing an American for his or her views on a complex social or political issue is being excused as simply “watching out for the bottom line.” This time, it is cable network HGTV, which cancelled a planned cable show about home repair because one of the prospective stars expressed an opinion adverse to gay activists. Last week, it was the NBA; before that, the agent of activist vengeance was Mozilla, and before that, A&E, until it decided that it was more profitable to do one “right thing” (not punish the duck call eccentrics for being open about who the network and its viewers always knew they were) rather than what it had decided earlier was the “right thing” (“STONE THE BIGOTS!!!”). None of these profit-making organizations are the least bit interested in what is right or wrong, of course, and probably don’t give the ethical implications of their acts a moment’s thought. All they are worried about is money, and what they will grandstand as their “principled decision” will always, amazingly, coincide with whose bullying tactics are more likely to succeed. Continue reading →

A&E Does A Cracker Barrel

/ Jack Marshall / 31 Comments

spine poster

The fecklessness and lack of core principles exhibited by our corporations is often breathtaking.

A&E has now, like Cracker Barrel, stuck its pusillanimous finger in the air and  decided that their “strong sense of integrity and deep commitment” to principle means that they do what whatever interest group has the most profit potential for them down the line wants them to do. Thus Phil Robertson is back on “Duck Dynasty,” and his “indefinite suspension” has been disclaimed by his employers. You can read A&E’s nauseating statement here…I considered posting it, but I don’t have the heart.

Everything I wrote previously about Cracker Barrel’s reversal on this same incident applies to A&E, but let me add this.

An organization with no core principles distinct from the profit motive is capable of anything, including outright evil. It is not worthy of trust. I would not and could not work for such an organization, and this episode makes me wonder if the entire concept of corporate ethics is a lie.

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Pointer: ablativmeatshld

Facts: Hollywood Reporter

 

On Cracker Barrel’s Poll-Driven “Principles”

/ Jack Marshall / 18 Comments

Well, they got the color right...

Well, they got the color right…

Cracker Barrel just proved that integrity and principle are alien concepts, if not to the entire corporate sector, then at least its cheesy, weaselly corner of it. Watching a company so blatantly hold its wet finger to the wind waiting to see where the “principles” with the most profitability lie is revolting, but instructive to those of us who like to believe there are such things as ethical corporations. I think we’re probably fooling ourselves. I think they are nearly all like the spineless, pusillanimous, grovelling Cracker Barrel, but just smarter about it. But then, a box of hammers could be smarter about it.

First, reacting to A&E’s craven PC punishment of Phil Robertson of cable’s Duck Dynasty clan for expressing the basic religious convictions of millions of Americans (they think homosexuality is voluntary, and a sin) in response to an GQ interviewer’s question, Cracker Barrel pulled products with Phil’s likeness, saying in a statement,

“Cracker Barrel’s mission is Pleasing People. We operate within the ideals of fairness, mutual respect and equal treatment of all people. These ideals are the core of our corporate culture…. We removed selected products which we were concerned might offend some of our guests while we evaluate the situation.”

I thought this was unusually weasel-worded, and I was right. The translation, in retrospect:

‘We at Cracker Barrel have no principles whatsoever. We are a blank slate; we go with the flow. There is no right or wrong for us: whatever position we feel we have to hold to get the most people to buy our products, you can count on us. If 51% of America begins worshiping Baal, hey, sacrifice a goat for in our name, because we’re all in. If the majority want to ban, hey, anything or anyone, we’re in full agreement. We aim to please, in any way that helps our bottom line.’ Continue reading →