The real “Mother Jones”
A headline is a declarative statement, and ethical headlines are factual—not teases, not bait and switches, not lies, not deceit, but factual. Misleading headlines have become increasingly common on the web (click-bait, you know), and if this one from Mother Jones is any indication, the election season is going to be ugly as well as confusing.
The headline is “Republicans Hate Planned Parenthood but Want to Put One of Its Backers on the $10 Bill,” and it is quite an achievement: almost every word is a lie or intentionally misleading.
Let’s begin with “Republicans,” who, according to the headline, both “hate” Planned Parenthood and “want” to put a Planned Parenthood “backer” on the ten. “Republicans” implies all Republicans. Do all Republicans “hate” Planned Parenthood? Gee, I am married to a Republican who served on the board of the local organization affiliate. There are many Republicans who oppose one of Planned Parenthood’s signature activities, abortion, but that does not mean all Republicans hate Planned Parenthood. Many headline writers, including the one that wrote this one, are lying, manipulative partisan hacks, but a headline that said, “Headline Writers Are Lying, Manipulative Partisan Hacks” would be unfair and misleading.
As for the second part of the sentence, which states Republicans want to put one of Planned Parenthood’s “backers” on the ten dollar bill, it is even more inaccurate regarding Republicans. The article under the headline refers only to the CNN candidate’s debate, and only to three of the eleven Republicans on the stage. Since eight of the Republicans did NOT choose to place the “backer’s” face on the ten, using the article’s own deceitful employment of the term “Republicans,” the article could also be titled “Republicans Hate Planned Parenthood And Don’t Want to Put One of Its Backers on the $10 Bill.” That, of course, wouldn’t convey the impression that Republicans have no integrity, are hypocritical and ignorant, which was really the purpose of the headline and the article. A headline, however, that is less accurate than the opposite of the headline is a really misleading headline. Res ipsa loquitor! Fairer and more honest still would have been a version of the headline that read “Three Republicans Want to Put One of Planned Parenthood’s Backers On The $10 Bill,” but even that would be misleading.
Oh, I’ve just gotten started, for this is some terrible headline. Continue reading