More Culturally Subversive TV Advertising: FarmersOnly.Com’s Bigotry

Farmers Only

The latest strain of divisiveness to become virulent in American society is resentment and anger against “elites,”  those pompous know-it-alls who have money, education, power, influence, go to work wearing suits, and listen to NPR. Certainly the Elites have asked for this backlash for a long time and in many ways, deriding “fly-over” country, mocking religion, demonizing communities that are slow accepting sudden cultural shifts like gay marriage, and reflexively using accusations of racism and xenophobia to mark conservatives as a blight on mankind. Nonetheless, the backlash is taking the form of outright bigotry, with elites now under cultural assault as “the other” in some shockingly blunt ways.

A dating service called FarmersOnly is running a series of national TV commercials that portray “city folk” as unfit for human association. These ads started off  as benign—my initial reaction that it was just strange to be slicing the dating pool this thin. Here is an example from the first wave…

I can understand Christian Mingle, which aims for a market of singles who regard religion as central to their lives, but occupational dating restrictions seemed like a Saturday Night Live skit. What’s next? PlumbersOnly? AccountantsOnly? TerroristsOnly?

Then the ads turned nasty. First there was this, trading in pure negative stereotyping: Continue reading

Do We Really Want To Live In A Society Where Tow-Truck Drivers Refuse To Tow The Cars Of Bernie Sanders Supporters?

Bernie Sticker

In Ashville, North Carolina,  tow truck driver Ken Shupe arrived on the scene to find motorist Cassy McWade standing by her accident-disabled vehicle  on Interstate 26. “He goes around back and comes back and says ‘I can’t tow you,” Wade told a reporter. “My first instinct was there must be something wrong with the car. And he says, ‘No, you’re a Bernie supporter.’ And I was like wait, really? And he says, ‘Yes ma’am,’ and just walks away.”

Here’s Shupe’s version:

“Something came over me, I think the Lord came to me, and he just said get in the truck and leave. And when I got in my truck, you know, I was so proud, because I felt like I finally drew a line in the sand and stood up for what I believed.”

A few quick points and then I’ll get to the real issue:

1. Shupe is an utter, virulent, IQ-deficient jerk whose conduct and attitude makes a mockery of whatever faith it is cursed to have him belonging to it, and constitute a blight on the society, community,culture and nation so unfortunate as to be stuck with him.

2. News reports make a big deal out of the fact that McWade is confined to a wheelchair. Ah: the theory is that we are only obligated to help our handicapped neighbors in need, is it? It shouldn’t matter if she was an Olympic medalist in the 50 yard dash. You don’t treat other human beings like that in any society that values human rights and common decency.

3. Shupe’s company is Shupee Max Towing in Traveler’s Rest, South Carolina. Nobody in their right mind should patronize this unAmerican creep, including his own family. This was anti-social,  cruel and objectively horrible behavior toward someone in need, and Shupe needs to be shunned, hard. If he can’t co-exist with others any better than this, he needs to live in a cave somewhere, because he’s not fit for human association.

4. To anticipate an objection: you may ask how it is that I can argue that friendship should outweigh political differences and advocacy of unethical conduct, and yet designate Ken for ignominy and rejection. If Ken were a friend of mine, I can see myself standing by him even after this miserable behavior. But, as Samuel L. Jackson tells John Travolta in “Pulp Fiction,” “We’d have to be talkin’ about one charming motherfucking pig.”

In a way, however, we should be grateful to Ken Shupe, who has provided in short order and timely fashion a near perfect example of the society-wrecking virus being actively spread by irresponsible zealots on both ends of the political spectrum who are determined to divide the nation and the culture as never before. Yes, never before. During the American Civil War, generals on opposite sides of some of the most bloody battles ever fought arranged to meet and exchange pleasantries, because they had been, and remained, friends. They understood what the self-righteous tow-truck operator, and, increasingly, our entire society, doesn’t. Continue reading