David Leavitt

Ethics Observations On The Great 1 Cent Target Toothbrush Controversy

/ Jack Marshall / 25 Comments

In Massachusetts, David Leavitt found that Target had mislabelled an electric toothbrush as costing $0.01 rather than $100. When he eagerly rushed to take advantage of the obvious error, a Target checkout employee refused to sell the item at that price, and the store manager backed up the employee.

This set Mr. Leavitt, who says he is a journalist (he appears to be a gaming writer), off into a full-scale social media attack on Target. “This [Target] manager Tori is not honoring the price of their items per Massachusetts law,” tweeted Leavitt, including the young manager’s photo. He then indignantly announced that he had called the police on the Target manager, and said he was prepared to take her and the store to court.

This being social media in the United States of America, where everything, even toothbrushes, is political and a provocation to go to battle,  Leavitt’s vendetta was seen as an unjust  progressive vilification of business, so conservatives rallied to Tori’s defense. The  #TargetTori hashtag was born, and a GoFundMe page raised $28,000 to send her on a well deserved vacation.

Observations: Continue reading →

The Twittercide Of David Leavitt

/ Jack Marshall / 59 Comments

A fatal terrorist attack at an Ariana Grande concert? Funny!

Social media and multiple popular blogs and websites are flaming with hate directed at David Leavitt, a freelance writer who didn’t get his annual ethics alarms maintenance performed and is now paying the price. Perceiving himself as a mad wag,  Leavitt took to Twitter for some levity following the horrifying event described in this lead from the BBC:

“Twenty-two people, including an eight-year-old girl, have been killed and 59 were injured in a suicide bombing at Manchester Arena, at the end of a concert by US singer Ariana Grande.”

Let me rephrase what I wrote before: Leavitt’s ethics alarms were not merely badly serviced, they had fallen apart into rusty chunks. He also hadn’t been paying attention to the world around him: did he miss the fate of Justine Sacco, who tweeted a joke to her friends that the cyber-mob decided was racist (though it wasn’t) as she boarded a plane, and by the time she had landed found that she had lost her job and become a national pariah? Had he not noticed that the Aflac duck had a different quack in 2011 after comic Gilbert Gottfried tweeted a series of jokes about the tsunami that devastated Japan and was promptly fired from what Gottfried had called the greatest gig in the world?

Either he had been practicing his craft (“Freelance Writer. CBS, AXS, Yahoo!, Examiner, & etc. I review #Games #Tech #Fashion #Travel. Casual #MTG #Twitch streamer”) from a cave, or he is an idiot, but in either case, he decided to tweet this…

then this…

Somebody apparently grabbed Leavitt and shook him hard (but not hard enough) as his tweets went viral and he was on the way to becoming the latest Justine. A few hours later he tweeted “Too soon?” and this apology:

Too late. His previous employers were in the process of wiping his work off their sites and out of their archives. CBS PR disowned him;  AXS sent his contribution down the memory hole; so did Yahoo. Boston’s WBZ, which had employed Leavitt, issued a statement condemning his jokes and saying that he was not an employee. Publications like Mother Jones, the New York Daily News,  Heat Street and The Daily Mail had placed essays attacking him on their websites. The reaction by British websites and news organization was even more intense. David Leavitt can forget about vacationing in the United Kingdom. Ever.

Observations:

1.  Nobody deserves to have their life destroyed over two tweets. Let me quote at length what I wrote about the Justine Sacco’s cyber mob, because it applies with equal force to Leavitt: Continue reading →