I am not 100% certain that the University of Wisconsin’s complaint about Nike’s responsibilities is fair. The important thing is that the University has thought the matter through, decided what the right thing to do is after serious analysis, and is taking principled action.

The Universityhas cancelled its licensing agreement with Nike to protest what it considers Nike’s inadequate efforts to help laid off workers in Honduras factories that make Nike products. Two factories that abruptly closed, both Nike sub-contractors, have not paid the $2.6 million in severance required  by Honduras law.Under The school’s Code of Conduct commits the 500 companies that make products bearing the University of Wisconsin logo to take responsibility for their subcontractors’ actions. In rejecting Nike, Wisconsin will be forfeiting royalty income from its Wisconsin products. Continue reading →