I would call this ad “brain dead,” but that would, perhaps, be in bad taste. Still, the wilful disregard by the NFL and its sponsors—and the public, of course—of the increasingly undeniable evidence that football kills brains is an ethics black hole.
Did Kellogg’s not read this (and similar reports)…?
From the New York Times:
Athletes who began playing tackle football before the age of 12 had more behavioral and cognitive problems later in life than those who started playing after they turned 12, a new study released on Tuesday showed. The findings, from a long-term study conducted by researchers at Boston University, are likely to add to the debate over when, or even if, children should be allowed to begin playing tackle football.
The results of the study by researchers at Boston University, published in the journal Nature’s Translational Psychiatry, was based on a sample of 214 former players, with an average age of 51. Of those, 43 played through high school, 103 played through college and the remaining 68 played in the N.F.L.
In phone interviews and online surveys, the researchers found that players in all three groups who participated in youth football before the age of 12 had a twofold “risk of problems with behavioral regulation, apathy and executive function” and a threefold risk of “clinically elevated depression scores.”
Oh, never mind, spoilsports! This NFL play-off time! De-FENCE! De-FENCE! Let’s give support to those irresponsible parents who send their kids out to scramble their gray matter and get that CTE started! Let’s encourage those potential NFL dementia victims with a heart warming vignette about a Dad urging his young son to “Give it your best!’ prompting the lad to run roaring into combat, perhaps even to cripple someone else.
Is this Kellogg’s reasoning? Apparently so.
Brain dead. Also dead ethics alarms.





I am drowning, once again, in deserving Comments of the Day. This is a good thing in many respects, including the special circumstances that I am sick and have the energy of a spent battery. It is perplexing because it threatens to transform EA into an ethics version of Medium and put me out of a job.
One benefit of having such a diverse and erudite crowd here is that people who actually know what they are talking about have a tendency to interject when the discussion gets sloppy. John Billingsley just did this on the topic of dementia, which was much on everyone’s mind as a result of the embarrassing outbreak of the anti-Trump coup plot known here as Plan E in the news media and among “the resistance.” (Here’s an especially revolting effort from yesterday by old Cross-Fire from the Left veteran Bill Press. When a opinion piece begins by calling a professor of psychiatry who has been rebuked by her own association “a leading psychiatrist” and asserts convincing authority in her announcing that the President’s mental health is “unraveling” based on a substantially debunked book, objective people can tell what’s going on, and it isn’t fair, dispassionate analysis.)
This is John’s Comment of the Day on the post, Morning Ethics Warm-Up, 1/7/2018: Lies, Dunces, Fools, Villains, Hypocrites And Big Liars In The Resistance’s Plan E, “The President Is Disabled!” [Part I]: