“Dear Mr. Marshall: Don’t you find it odd that in one post you condemn theater critics for coming to review a play uninvited, yet slam a restaurant owner who exposes the identity of a restaurant critic trying to review his establishment surreptitiously? Why are consumers served by secret food reviews, but not by secret show reviews? This is why people hate people like you.” Continue reading
Red Medicine is a Beverley Hills restaurant; Noah Ellis is the owner. S. Irene Virbila is the Los Angeles Times restaurant critic, who, like most U.S. food critics, works at staying anonymous, which she had successfully done for sixteen years. Not being recognized served the needs of diners, who want to know what the food and service is likely to be at an eating establishment when the customer isn’t preparing to write a critique that can make the difference between a restaurant’s long-term success or failure.
Last week, Noah Ellis intentionally destroyed Virbila’s ability to perform this service, or at least made it more difficult. Continue reading