“Ethical Amnesia.” This is the hypothesized malady that some researchers believe could explain instances of repeated unethical behavior by individuals prone to wrongful conduct. The theory is that painful memories of their previous unethical actions are suppressed unconsciously by the habitually unethical, preventing them from learning to be good.

I know, I know. It sounds like a lot of hooey.

Psychologists Maryam Kouchaki from Northwestern University and Francesca Gino from Harvard University designed nine separate studies with about 2,100 participants to test how selective their memories of past unethical acts were. They found that ethical actions (like playing a game fairly) were remembered more clearly than their unethical counterparts (like cheating at the same game).

Barry Bonds, for example, was unable to remember his days playing baseball for the Giants, after steroids had pumped him up like the Michelin Man, but was very clear on his days with the Pittsburgh Pirates, when he was lean, mean, and PED-free.

I’m kidding. Back to the scientists… Continue reading →