false adverting

“Shrinkflation” Ethics: Ritz Crackers

/ Jack Marshall / 19 Comments

For some reason, a grocery store sale led me to purchase an absurd number of Ritz cracker boxes in late 2023. Those crackers lasted until just a few weeks ago, so I only had to buy another box last week. I knew immediately that the new box was smaller and lighter than the ones I had been staring at for over two years.

Sure enough, Nabisco replaced cracker packs with smaller packs in 2024 resulting in about 30% fewer crackers by weight while keeping the same price. But that’s not what most annoyed me. The crackers themselves are noticeably smaller, and also thinner. I’ve been eating Ritz crackers, the favored crackers in the Marshall family, most of my life. I knew their size like I know my nose. I can’t find a good photo that demonstrates the difference, but it is dramatic.

That means, of course, that the “ORIGINAL” label on the front of the box is a lie, and false advertising. The weight is on the box as required, and if an alert consumer is paying attention, he or she knows that the price is the same for fewer crackers. But there is no way the smaller Ritz can accurately be called the “original” version.

Who knows what other hidden surprises will be in store for cracker aficionados in the years ahead?

This was my last purchase of Ritz crackers.

I Can’t Resist: Another Restaurant Ethics Tale

/ Jack Marshall / 17 Comments

I’m sitting here in my office waiting for an important call from a potential client, so I don’t want to start a major post (as in “Trump’s Wiretapping Accusation”), so I’ll just note this strange episode from last night.

It was along day for ProEthics, so Grace and I decided to order out from a terrific Mediterranean place that delivers. We love their fattoosh, which is a salad that includes little pieces of dried pita bread. That was an item in the order.

When everything arrived, the fattoosh was missing the little pita bits. Now, this had happened once before, but I didn’t bother to make a big deal out of it. Still, fattoosh without the pita isn’t fattoosh. Now it had happened  again, making it 40% of the times we had ordered the dish that it was incomplete. I decided to call up and complain.

The owner said that I was right, but that the selection in the menu doesn’t specifically list the pita as an ingredient. Sometimes, he said, people don’t know what fattoosh is, and complain that is does have the pita bits.

Yes, I said, but fattoosh without the pita is just a salad.  To wit:

Fattoush (Arabic: فتوش‎‎, also fattush, fatush, fattoosh, and fattouche) is a Levantine bread salad made from toasted or fried pieces of pita bread (khubz ‘arabi) combined with mixed greens and other vegetables, such as radishes and tomatoes.

“Right! Right!” he said, “But people who don’t know that complain. So sometimes we leave the pita out. Sometimes we put it in.”

“You do know that if the menu says fattoosh, and fattoosh means “salad with pieces of pita bread in it,” you don’t have to specify that the pita is included?” I queried.  ” The name says that it’s included. Are you telling me that if I want fattoosh, I have to make a point of saying that I really want fattoosh?”

That’s right, he said.

I could not make the man see that there was anything wrong with this.