Foundation for a Better Life

The Folly of Sacrificing Integrity to Kindness in Competitions

/ Jack Marshall / 24 Comments

"Great idea, Mandy! Let's elect President Obama our school Homecoming Queen! He could use a a boost."

Integrity. 

Violate it at your peril. This is especially true if you are running a competition, no matter how trivial it might be.

Not only may a momentary waiver of integrity for what seems like an admirable cause permanently render a competition and the honor of winning it meaningless, it well may inspire the well-meaning and misguided to stretch the questionable logic of your decision to the breaking point.

Almost everyone has seen the heart-tugging TV ad from the mysterious Foundation for a Better Life, in which a high school girl with Down Syndrome is crowned Homecoming Queen. (“True Beauty. Pass it on!”) It bothered me the moment I saw it—at least after I wiped the tear from my eye. Based on a real incident in Missouri in 2008, the spot illustrates an ethical conflict between kindness and caring on one side and fairness and integrity on the other.

Of course this was a nice thing to do. It was undeniably kind, and the student involved will surely regard it as a high point in her life. But what does the Homecoming Queen title mean now, once it has been awarded for purposes completely divorced from its original purpose? If there is another Down Syndrome student in future years who doesn’t get a crown, will this indicate to her that she is less deserving of the award, and somehow lacking, since, after all, a girl like her won in a past year? Continue reading →

The Message or the Messenger: The Mysterious Foundation For A Better Life

/ Jack Marshall / 55 Comments

Does it matter who's behind the curtain?

The Foundation for a Better Life sponsors those slick TV spots promoting ethical values like kindness, sportsmanship, charity, and sacrifice. I have long wondered where they came from, and belatedly visited the organization’s website, Values.com, where I spent quite a while clicking through their extensive links to descriptions of core ethical values and inspiring stories. Not bad. The only deficiency I could see with the site was the lack of any explanation regarding how the Foundation was funded, who ran it and who was responsible for it. The site describes itself thusly:

“The Foundation is a non-profit 501(c)(3) organization, started in 2000. Our sole objective is to promote positive values, using print and broadcast media.

We want the stories we share about the positive actions and values of others to serve as inspiration for someone to do one thing a little better, and then pass on that inspiration. A few individuals living values-based lives will collectively make the world a better place.

The Foundation does not have a political or religious agenda. Our values are selected with the hope that most individuals would find these values universal, encouraging, and inspiring. The Foundation acknowledges that each person has a unique lens through which he or she views the world. Naturally there are religious, nonreligious, political, and cultural views that give meaning to our lives. Our objective is to provide a wide spectrum of values without any intended agenda or slant and provide an uplifting message around each one.”

And this appears to be exactly what the Foundation does. Continue reading →