What mom wouldn't like THIS?

This month’s Games Magazine’s column “Inside the Box” has some exemplary ethics commentary from video game reviewer Thomas McDonald, who took “Dead Space 2” makers Electronic Arts to task for its advertising campaign for the horror game, to which he had given a rave review.

The campaign’s theme is “Your mom hates this game,” and the company set out to prove it. “A mom’s disapproval has always been an accurate barometer of what is cool,” the company explains on its website, as it offered a viewing of the gruesome game to 200 members of an all-mother focus group recruited from “the heart of conservative America,” seeking horrified reactions, and almost unanimously getting them. Continue reading →