Parental Responsibility, Child Exploitation, and Billboard Ethics

Here’s a rule of thumb: Don’t give the rights to reproduce your child’s photograph to a photographer or ad agency unless you are prepared to accept however it is used, and certain that your child will not be harmed or embarrassed as a result.

Is that so hard?

Tricia Fraser has sued Life Always and Majella Cares Heroic Media, an anti-abortion group, claiming it used her daughter’s picture in “a racist, controversial advertising campaign” that is “defamatory, unauthorized, and offensive,” posting the 4-year-old girl’s photo on a giant billboard by the Holland Tunnel and another in Florida.

Nice try. But there is nothing racist about the campaign, and nothing defamatory about using her daughter’s photo in it.  Continue reading