GPS technology

Ethical Conflict: The Case Of The Confused Cabbie

/ Jack Marshall / 10 Comments

taxi1Heading to downtown Washington D.C. for an early morning ethics presentation for the Federal Bar (at the GAO building), I encountered an ethical dilemma that got the day off to a challenging start.

Traffic in D.C. is ridiculous, so I arranged to have an Alexandria cab pick me up at 8:15 AM for a 9:30 AM presentation, assuming that I would arrive close to 9:00. I would have too, except that my young, African-accented cab driver had no idea where he, or I was going. I should have foreseen the problem when the cab was ten minutes late (this company knows my address and typically arrives early), but it came into sharp focus when the driver asked “So you know how to get there, right?” (No, I don’t know how to get anywhere, which is why you are the cab  driver, and I’m not) and made it startlingly clear that he didn’t know how to read his GPS. As a result, he made multiple wrong turns, even though the screen in front of him was showing him the way, and I ultimately had to interpret the GPS directions for him. I barely arrived on time, and felt like I had done the driving.

My initial instinct was to call the company and complain. I even took down the cab number.

And my thinking went like this: Continue reading →

Ford’s Hypothetical Ethical Dilemma

/ Jack Marshall / 22 Comments
"Oh-oh...Lindsay's behind the wheel again..."

“Oh-oh…Lindsay’s behind the wheel again…”

Ford’s Global VP/Marketing and Sales, Jim Farley, was waxing on about data privacy as a participant in a panel discussion at an electronics trade show in Las Vegas. He was making a point regrading how much data Ford has on its customers, and its possible uses, and stunned audience members when he said, “We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone.” Ford knows when drivers of its automobiles break the law? That raises all kinds of concerns, and obviously Ford’s PR folks and lawyers didn’t care to deal with them. The next day, after a lot of publicity, Farley “clarified” his statements, saying, “I absolutely left the wrong impression about how Ford operates. We do not track our customers in their cars without their approval or their consent. The statement I made in my eyes was hypothetical and I want to clear this up.”

Well, you know how much I like hypotheticals. Besides, how will we be sure that Ford, if it can monitor our driving, won’t monitor our driving, or at least someone’s driving? Constitutional law specialist and blogger Eugene Volokh has an interesting post about the legal and liability implication’s of Ford’s peculiar spying ability. Introducing his analysis, he writes, Continue reading →