That mad wag, Jimmy Kimmel, is doing another victory lap. This time, the biggest jerk on late night TV managed to fool news services, panic families of Olympian athletes and insult Russia (not that that bothers me very much) by his latest internet gag—convincing American luge athlete Kate Hanson to relay, via Twitter, his fake video of what appeared to be a wolf roaming the halls of the Olympic Village accommodations. Any collateral damage is irrelevant to Kimmel, because his objective is to cause trouble, then mock everyone who was fooled for allowing the trouble to be caused, since if they weren’t so dumb, trusting and gullible—it’s all their fault, not his, you see—nothing would have happened. (Yes, Kate Hansen is a jerk too.)
Here is what this relatively harmless (as opposed to harmless, which no web hoax is) misrepresentation accomplished:
- It took up thousands of valuable minutes of news broadcasts throughout yesterday which could have been used productively to educate the public about all manner of things they actually need to know about—what’s happening to Justin Carter, for example—remember him? Maybe a well-produced segment on why a teen shouldn’t be facing terrorism charges for an obvious joke he made on Facebook could spark some much-needed public outrage. Instead, serious news broadcast time, a finite resource, was used to further a prank.
- It made the media a party to a lie. It doesn’t matter about what. It’s a lie.
- It wasted the time, thought and energy of every person who talked about the wolf, expressed concern about it or thought about it.
- It further increased cynicism and doubt about news reports, feeding the tendency to adopt conspiracy theories and fear of sinister manipulation. How do we know the moon landing wasn’t a Jimmy Kimmel hoax?
Most of all, this will encourage other, bigger, more reckless asses than even Kimmel to go further and further with their web hoaxes, because such pranks mean viral videos and fame, no matter what harm they cause. Continue reading
Ethics Alarms 