The just released GOP post mortem on the 2012 election is either wishy-washy, cynical, ambiguous or confused, depending on your level of charity. Personally, I would call it useless, as any internal assessment is likely to be when an organization knows that it will be dissected by unfriendly critics and used against them by outright enemies. It is also depressing.

In its essence, the report is about “messaging,” a.k.a marketing, a.k.a. “making people like what you’re peddling by not really letting them know the truth about it.” Undeniably, the Democrats have been better at this in recent years, as passing Obamacare without ever explaining what was in it either to the public or the legislators voting for it, running in 2008 as the tonic for all of George W. Bush’s supposed assaults on human and Constitutional rights and then pretty much adopting all of them and a couple more, like drone strikes, and perhaps most of all, making “transparency” a centerpiece of the 2008 campaign and then delivering a governing style that is anything but. “Messaging” to political parties means “lying” to the so-called “low information voter,” and no doubt about it, the Democrats were better at lying—not necessarily more prolific at it, now, but better—than Republicans in 2012

They must be so proud.

Thus the post mortem lurches between vague appeals to messaging and disturbing assertions that principle and integrity are just too darn risky in 2013 America. For example, the report notes that Republicans were tarred as the party of the rich–hardly a new label, based on those 1920’s political cartoons I have on file, but apparently more Americans don’t like rich people, and would rather be poor people who take the rich people’s money, or something…the report isn’t quite clear on why being rich in America is now somehow a bad thing. The report, therefore, seems to suggest a range of alternatives: Continue reading →