“A fake coupon for a free bag of Doritos has gone viral, leaving consumers angry when they can’t cash it in, retailers holding the bag if they do redeem it and Frito-Lay dealing with damage to its image. The scam problem has increased in the past few weeks as more and more people e-mailed the coupon to one another. And though a $5 bag of chips may not sound like a big problem, Frito-Lay spokeswoman Aurora Gonzalez said the losses could end up in the multimillions: The dollar value of fake coupons submitted in recent weeks equaled 5 percent of Frito-Lay’s real coupon offerings for all of 2009, she said.”
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Ethics Alarms 