Hyundai

The Hyundai Raid: Parallel Universes

/ Jack Marshall / 17 Comments

Here is how Fox News reported on the massive ICE raid at a Hyundai factory in Georgia:

Homeland Security Investigations (HSI) announced the arrest of 475 illegal migrants during a major immigration enforcement raid on Thursday at a Hyundai electric car battery factory in Georgia. 

HSI Atlanta Special Agent in Charge Steven Schrank noted that while the raid was at a Hyundai facility, not all the migrants worked for the parent company. Some worked for subcontractors at the site.

“We are sending a clear and unequivocal message that those who exploit our workforce, undermine our economy and violate federal laws will be held accountable,” Schrank said during a news conference on Friday.

Here is how the New York Times reported the same story (Gift link!):

Continue reading →

Advertising Ethics: How Low Can It Go?

/ Jack Marshall / 4 Comments

Trade commentators have noticed a welter of really offensive ads lately, and a suspicious pattern: an ad is released online that no sentient being could possibly believe is tasteful or appropriate, the ad attracts exactly the kind of negative response that any 13-year-old could have predicted, and the company remorsefully removes it, with an abject apology.  The latest of this invasive species was a Hyundai ad showing a despondent  man rigging a hose from a Hyundai IX35’s exhaust pipe to the car interior as a suicide attempt. As he sits in his car, waiting to die by inhaling carbon monoxide in the dark garage, a light comes on he opens the garage door, with the words appearing on the screen,  “The New IX35 with 100% water emissions.” See? You can’t kill yourself with a Hyundai! Hilarious!

Yechhh, and most viewers detested the ad. Hyundai Motor Europe quickly responded,

“We understand that some people may have found the IX35 video offensive. We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing.”

“No intention”?  That’s odd, because the ad was already online. Hyundai North America quickly took the moral high ground in apparent contrast to its European sibling. “We at Hyundai Motor America are shocked and saddened by the depiction of a suicide attempt in an inappropriate UK video featuring a Hyundai,’ it said. “Suicide merits thoughtful discussion, not this type of treatment.” Continue reading →

Hyundai: Ethics Corrupter

/ Jack Marshall / 29 Comments

As we try to build an ethical culture, it doesn’t help to have amoral corporations employing ethics-challenged advertising flacks to send America toxic messages about honesty and trust. Hyundai, in its campaign for the 2013 Santa Fe, represents family members keeping secrets from each other and parents enlisting their children as accomplices in lies as funny, normal and cute. “Don’t tell mom,” a father orders, in the midst of a movie that will give his young children nightmares, and other misadventures (including one incident of father-led vandalism.). “Don’t tell Dad,” says Mom, after taking her son parasailing. I’m presuming she’ll have to tell him when her son breaks his neck on their next flight. Continue reading →