The Daily Mail headline is beyond stupid—-“People are only just realizing the dark origin of ‘drinking the Kool-Aid’ phrase”—-but sharp-eyed commenter Other Bill was quite astute to draw it to my attention (Thanks, OB) with an email this morning.

Apparently several historically and culturally illiterate whipper-snappers on social media expressed surprise at the “dark origin” of the common phrase “he (or she) drank the Kool-Aid” to describe someone who has been gulled into believing something false or dangerous. Yet this gap in the younger generations’ knowledge shouldn’t be surprising. Oh, there was a movie about the horrible incident and it is one of the best examples of the dangers of cults. But the Jonestown mass suicide of the 918 American followers of cult leader Jim Jones in Guyana occurred almost 50 years ago, in 1978. As unusual and shocking as it was, the poisoned powered drink massacre is not the kind of event likely to be covered in history courses: schools barely cover World War I. How would someone under the age of 50 come to know about the event?

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