Arch Lustberg is an old friend, and also a wise man. He is a communications trainer and expert par excellence, and the number of failed politicians who would have been elected had they hired him is legion, and growing with every election. One of Arch’s mantras is that likability is essential to trust. A public figure can be brilliant, creative, eloquent and effective, but if he or she is not liked, all of those assets may be not be enough to win the support of the public. Arch was proven right once again when D.C. Mayor Adrian Fenty, praised by the D.C. media for a series of reforms in the city, notably of the infamously bloated and ineffective school system, lost his bid for re-election. Fenty, as reported by the Washington Post, really believed that doing his job would be enough, that the symbolic gestures and image-building activities used by savvy leaders to cement their electoral base were unnecessary, a waste of time. Now he is out, defeated by an opponent who embraced the endorsement of Marion Barry, whose corruption of the D.C. political culture still endures, three decades after he was mayor.

If you think I am going to argue that Adrian Fenty is a principled public servant laid low by public ignorance and warped priorities, you are wrong. Continue reading →