Author Jennifer Belle felt that her new book, The Seven Year Bitch, needed a more creative publicity campaign than her publicist was providing. The placed an ad in “Backstage” requesting actresses with “compelling and infectious laughs,” to read her book on the subway and at New York City landmarks for $8 an hour. This was enough to interest the New York Times  in sending a reporter to cover the auditions, and then Belle sent the actresses she selected out in teams of two to the steps of the Metropolitan Museum of Art, the steps of the TKTS booth in Times Square, Washington Square Park, and the subways. They read the book out loud, laughing their infectious laughs, and when asked, told onlookers about the wonderful book they were reading. Continue reading →